How to raise prices to retain customers

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Production costs, human costs, operating costs are increasing, in this case the electricity business only two ways to choose: reduce costs or increase the unit price. But does the cost mean that the drop can come down? So a lot of electric dealers chose to raise prices. But to raise prices at will only lose heart, anger customers, and ultimately let you lose your customers. However, a good price increase strategy may reduce a lot of losses, and even more loyal to customers, so we talk about how the electricity business site how to raise prices to retain customers.

1. Reasonable explanations and reasons

First of all, to give customers a reasonable explanation and reason why the price increase? Out of the unknown "will lose the people, so there should be reasonable reasons, let them know your difficulties and excuses, why this item can raise prices, why it is worth more than 10 yuan to buy." For example: Improve product quality, choose better material raw materials, rising, the increase in production costs, suppliers price increases, retailers are forced to raise prices, more quality services, year-round mail, one after the sale, holiday gifts and so on, in order to improve quality service prices, the number of goods, the number of increase in price ... In short, whatever the reason, to let customers understand why can reasonable price increases, rather than let them think that you earn too little, want more profits, based on the original intention of the price increase can be.

2. Anticipate the possibility of price increase in advance

Any activity, the decision before must give the customer certain hint and the anticipation, lets it have the certain psychological preparation to accept, involves the price such sensitive topic to be even more so. So before raising prices must be prepared and publicity work, ahead of the possibility of predicting price increases.

For example, clothing manufacturers to prepare for the winter price increase, in the autumn and winter at the junction should start to notice: Winter cold, some provinces and cities due to weather reasons, road freezes and impassable, transport costs increase, product quantity reduction, sales time shortened, this batch of clothing may be the last batch of original goods, please customers scramble to buy.

Today is the information age, to use social media, QQ, want, Micro Bo, text messages, mail and other means should be used to communicate with customers in a timely manner, so that they understand and support you, ahead of time to anticipate the preparation, will not be provoked or frightened, and then leave your site forever.

3, to the old customers with preferential or discount

Old customers are actually more loyal than new customers, otherwise they will not linger in our website, so we have to consider the feelings of old customers. Treat new customers and old customers can not be the same, the new customer purchase price is the price after the increase, the old customers can be incremental, can be 80 percent, 90 percent after the price increase, do not discount, or do not give discounts but give packages and other concessions. In short, let the old customers feel that they are respected, their own unique, let them know that you value and cherish them, but also can encourage new customers to buy: see, we are not the same as the old customers.

How to increase the price of electric business website to retain customers, we must have reasonable explanations and reasons, and anticipate the possibility of price increases, so that new and old customers feel your attention to them. Instead of letting them feel that you're just being mercenary, raising prices is just about making money.

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