How to rationally optimize the website structure website

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Today, we discuss the optimization of the website architecture, we should know that the first step is to start from the station, whether your station is just on the new station or optimize to half of the station, need to optimize the station, like a snowball, must be strong inside, the external can roll bigger, optimization is the same, the station optimization is good, Outside the station to promote more can play a multiplier effect. In-station optimization is mainly the label optimization, structure optimization, link optimization in several aspects!

Why is the site structure optimization is the fundamental SEO? What are the benefits of optimizing the structure? The first of course is conducive to Baidu spider, we know that in addition to the external link to the page to bring weight, the site itself has a very high ranking capacity of the chain, optimized structure is very conducive to search engine spiders smooth crawling, growth included. Moreover, the structure optimization of the website is the important factor of the internal page weight distribution.

The second is to increase the user experience, good internal structure of the site, in favor of the user to find the information they want, this depends on a good link structure, timely appearance of the anchor text, so that users without hesitation click on the link, unknowingly browsing several pages!

The following introduction mainly from several aspects of optimization:

The first is the optimization of the label, webmaster know, all of our optimization work is around a few core keywords and expand the long tail keyword, and the three labels are like a storefront signs, tell others what I do.

Just imagine, if your site title and your core keywords are not the same, that is, your store signs tell others, you are selling mutton, the actual store you are dog meat, this is not hanging sheep head selling dog meat! Therefore, your site title must be reflected in the site's keywords, reasonable layout!

And then there's the optimization of the structure, structure as far as possible to choose a flat structure, or tree structure, a layer of distribution, such as the site's homepage under the column page, there are articles page, then the root directory of the site folder, divided into various columns, folder files are the site's article page, the structure as simple as possible, It is best not to have too many folders, a layer has a layer, to reach the article page, there will be several levels of the directory, which for spiders crawl has a certain difficulty! The deeper pages are not easily indexed by search engines.

However, if it is really necessary, you can put a link on the home page, which is much easier for search engines, equivalent to a Level two page.

Structural optimization is actually inseparable from link optimization, the main purpose of our link optimization is to want the whole site like a large spider web, each page can be linked to each other, home and column page, column page and column page, article page and column page, article page and article page, article page and home, You can do this in a series of ways so that spiders can crawl over longer periods of time on the site. For example, you can use the logo to set up a hyperlink back to the home page, plus the ALT tag, you can use breadcrumbs to navigate, you can use related articles, recommend articles and other methods, so that links to natural, rich.

The above three points include most of the site structure optimization, of course, there are many, such as page 404 settings ah, 301 jump, like nofllow tags, etc., we need to learn slowly, in fact, SEO is a learning process, continuous learning, continuous analysis, continuous thinking, in order to continue to progress, I wish you webmaster better!

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