How to realize commercial operation of education and training websites

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In recent years, as a result of education reform has led to a reduction in the degree of gold, in order to gold-plated and increase the weight of employment, many people chose to "re-education." Because of the rise of re-education, there are many different kinds of education and training institutions on the market, to many Web site production staff to bring business opportunities, but also to those site operators have a problem, that is, how to look in the environment of the enemy to break through the siege, to achieve commercial success?

We know that to make a site is mostly profit-oriented, for those large portals, the commercialization is not difficult, but for these small education and training sites to specifically how to do? Education and training industry in recent years known as one of the lucrative industry, tens of thousands of millions of training funds. How do you plan to combine the education and training industry with the commercial operation of the website?

First of all, we look at the education and training industry to serve the target. They are generally: students in the school stream, this part of the people is for postgraduate education related to the choice of educational training, need is to expand their level of knowledge, the flow of workers, this part of the simple for the diploma and in order to strengthen their ability class, the gap between the two is greater, the request is not the same, the former is just a result, The latter is a process and a result.

Secondly, we look at the scope of service in the education and training industry. With the development of society, people of different positions and different levels have a certain demand for re-education, therefore, the scope of the education and training services over the years are gradually increasing, from the beginning of the small review class, to the later large-scale intensive cram school, to now cover many industries, many fields of professional classes, the level is more and more high. The trend is also getting hotter.

Thirdly, we need to understand the mode of education and training institutions. The model here means that you are the training organization in the end is what mode of service, is their own team directly to the training, or only a trading platform, for others to find training institutions or have a target training institutions you do as a bridge between the two. This is important because it is related to the commercial operation of the site later.

With the above three basic understanding, how do we realize the commercial operation of the education and training websites? After summarizing the experience of the popular education and training institutions such as "cross-examination education" and "Sailing education", we can adopt the following means:

I. Membership System. This is the best and most common mode of doing the website now, registered member then collects the privilege fee that the member only has, in the website commercial operation process played a very important role.

Ii. establishment of a database. For an education and training website, who has the richest and richest information is the most potential customers, for education, the more you have mastered, you have a greater say.

Third, agent investment. This is one of the ways that many education and training websites move towards commercialization, working with a team that can train the needs of people, working together, doing their job and sharing results.

Iv. assessing the market. If you ask someone who knows the most about an industry, the answer must be the same. Only the same kind of people know the shortcomings and advantages of the same people, so many small educational training sites will be developed in this area, and then promote the transaction between the two to profit.

In any case, the education and training site to the success of the business can not be separated from most of the commercial model of the site, after all, it is also a site construction! The difference is that he is operating in different industries, in the operation of such sites as long as we understand the characteristics of the customers we face and understand where we are, An education and training class website profitability is not a dream!

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