How to realize the breakthrough of marketing media

With the August 9, 2013 afternoon micro-letter 5.0 Android version of the release, micro-letter will usher in the opening of the entertainment era. But some people are happy that some worry, micro-trust public marketing account will be collectively locked into a small black house called "subscription number". The choice to put in front of the marketing account is:

1, to upgrade to become a service number, you can successfully leave the small black house, but must endure one months to send a push of loneliness;

2, it is necessary to continue the original public account, crowding out the limited space subscription number, expecting users to flip a card. What do you do then?

It is said that when God closes the door, he opens another window. Tencent Media open platform will bring a glimmer of light to the account number of the small black House. The platform and Tencent News client, Tencent Network subscription channel, Tencent Network mini Home (window) To achieve interoperability, can achieve "a release, multi-platform synchronization update."

Introduction of Tencent Media open platform

Tencent Media Open platform: subversion of the traditional stereo matrix media form

Tencent Media open platform is based on user needs and media attributes, to create an open and transparent, full scene siege, multi-terminal reach of the information Services solution, a collection of micro-letter, news client, Tencent Network subscription channel, Tencent Network Mini page, such as the core platform resources, the future will also advance to more platforms to form a real three-dimensional matrix media.

Comfortable and convenient media experience: low cost to achieve multiple platform impact coverage

• Media management background features include: Data analysis, Content Release Management, user 1 to 1 communication.

• Media only need to log in one place on the media management platform to manage content synchronized to multiple product platforms and interact with multi-platform users.

Comfort and convenience of the user experience: A number of simultaneous operations, reading experience consistent

Partner Core Benefits: A mass user group never before

• Tencent will open mobile and PC-side core resources, recommending partners ' premium, exclusive content.

* Through the open platform of Tencent Media exclusive first blockbuster content, through the interface to apply for PC tip QQ Tips window and mobile end Tencent News Mobile Client Push, after the Tencent audit scheduled release.

Partner core rights and interests: Tencent's technical strength supports commercialization attempts

• Tencent Technical Force will support partners to test water commercialization, including but not limited to display advertising, subscription fees and other attempts.

• Until December 31, 2013, all advertising proceeds are owned by partners;

Partner Core Interests: regional exclusivity, support rights, feedback green channel

• such as partners for regional media, Tencent can promise both sides in the region for exclusive cooperation to help partners build competitive advantage and user reach advantage.

• If the partner's intellectual property rights are violated, Tencent can take the necessary measures to help defend the rights.

Tencent will be equipped with a dedicated partner docking, the collection of products and operational advice, timely feedback processing results.

Media Open Platform competition system helps partners improve communication quality

• To facilitate the rapid establishment of influence and reputation of partners, in a more healthy way to obtain user attention, all partners will automatically join the Tencent Media Open platform competition system.

Tencent will be monthly or quarterly according to the number of subscriptions, article reading rate, content quality and other indicators, the performance of the media access to the ranking, the performance of the media will be given priority to the core recommendation. After the top of the media, Tencent will organize problem diagnosis communication, introduce the experience of the leader, to help partners to improve together.

function Introduction

Data analysis of the function demonstration of media management platform

Content release and management of media management platform function demo

Tencent News Client Subscription function demo

Tencent Network subscription channel demo

Tencent Mini Home Demo

Breakthrough time has come, Jinshan for the king of the truth, you understand. Please send the media profile to the email application.

Address: jimmyhuang@tencent.com