How to realize the diversification of traffic source in enterprise website construction

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

SEO has as the main source of web traffic, in the past few years to get crazy deduction, with the search engine algorithm constantly changing, webmaster are increasingly aware of the flow close to the optimal access, both in terms of quality and quantity can not adapt to the development of corporate web site. Therefore, speeding up the diversified development of website traffic construction is not only the slogan of enterprise but also the urgent need of reality. Fortunately, the continuous rise of the Internet promotion platform for the Enterprise Web site traffic sources to achieve diversity laid the foundation, Dragon shape to see a lot of enterprises are only optimized as the main source of web site traffic, talk about how to achieve the corporate web site traffic diversification.

Search Engine Optimization

No doubt in the short term corporate web site through keyword rankings, from the search engine to obtain traffic is one of the main ways. In particular, the increasing number of netizens in the country, the public's reliance on search engines, there is a need for "Baidu" can find solutions to the understanding, and so on, so that the search engine has become one of the main ways to import traffic. The in-depth development of the Internet, every day will be born a lot of new corporate Web sites, users can not remember each site's URL, and through search engine query is the most convenient way. Coupled with today's search engine algorithms are constantly changing, increased the impact on the false, garbage information, but also to some extent to attract more users to choose search engines.

Enterprise Web site by following the search engine algorithm, so as to get the keyword rankings, when users search these keywords will enhance the site and target customers exposure rate, and constantly attract users to patronize corporate websites. Coupled with the lower cost of search engine optimization, once the keyword ranked in the search engine home can be a steady stream of access to traffic, has become the majority of corporate Web access to the first choice of traffic. But with the intensification of the competition, the continuous reform of the algorithm, coupled with the uncontrolled operation of enterprises, today's optimization to achieve a significant decline, but in the short term is still a part of the source of business traffic.

Ii. business-to-business Websites

Many times, the corporate web site too much emphasis on optimization, while ignoring the role of promotion, business-to-business sites are only as a site outside the chain to treat. With the increase of the cost of optimization, the extension of the cycle and the decline in efficiency, more and more enterprises are aware of the importance of business-to-business business sites, not only to enhance the brand awareness of enterprises, but also to a certain extent for the enterprise site to bring accurate traffic. Usually enterprises in the industry-related categories of Web site registration account, attached to these big brand sites to create a two-level domain name shops, the equivalent of a small site. Many enterprises do not realize its value, always casually publish a few information as a chain, even the basic company profile and business projects are not to fill, not to mention the certification and user interaction.

In fact, if a change of thinking, we can get a lot of high value of precision flow. The general professional and strong Business-to-business website has customers are professional customers, come to see and consult customers are the target customers, if we are in the shop building process like their own web site, do a good job in the company profile, column introduction, main projects, company qualification, contact methods, classic cases, such as the improvement of content, are often able to achieve good results. Plus these platforms themselves weight is high, in search engine rankings are also more than before, more vulnerable to customer attention. Many enterprises through the HC network, Alibaba and other business-to-business platform to obtain a wealth of flow resources.

Third, micro-bo, micro-letter and other social platform

The continuous human development of the Internet, the user's needs have received unprecedented attention, especially micro-bo, micro-letter These can be the introduction of interactive platform, so that enterprises and target customers closer to the distance. In the Internet age, the enterprise competes not only the strength and the Fund, the channel and the creativity also often occupies the important role. Through the social platform, enterprises can be timely to share their ideas to target customers, for their needs can do the first time to understand and attention. Micro-blog, micro-letter launched increased business and customer interaction frequency, to attract more users to the site's attention.

Enterprises through the registration of social platform, with a part of loyal customers, through the cumulative effect of interaction to form a good trust effect. Through the social platform in time to disseminate information and dynamic enterprise, to guide customers to corporate brand correct understanding, forming a mature interpersonal circle. Once the enterprise through the social platform to establish a good mature interpersonal circle, it has been the recognition and trust of customers, customers have the first thought of the need will be the site of the enterprise.

Iv. Submission of soft paper

The difference between soft and advertising lies in its implicit, smooth and silent features, so that the implicit expression of advertising can be imperceptible in the infection of customers, and thus in the psychological recognition of corporate propaganda. With the increasing of the method of website popularization, the flow of traditional means is less and fewer, and the enterprise urgently needs to find a new method of flow import. Through many times the practice has proved, the soft article how reasonable operation, the guide flow and is no less than the search engine. Not only soft text will not cause users to reject, the value of its transmission is often more easily recognized by the public, thereby attracting more visitors to the corporate web site.

Soft text to guide the flow to achieve very good results, must have a certain planning. Only through a few soft text or no purpose of the submission, it is difficult to aggregate to a large number of loyal users, think of the former brain platinum through the soft text to promote success is that it is good at planning and grasp the needs of users. Through the soft text to provide some of the public more curious or the content of the relationship, and then have a certain degree of popularity after the transplant of some corporate advertising, the customer unknowingly transferred into the enterprise's marketing trap. In order to promote product visibility at the same time, for the corporate web site to bring a lot of traffic.

Of course, there are many ways to guide the flow, such as more well-known questions and answers, videos, blogs, forums, etc., dragon shape is just for the enterprise, is to tell the enterprise do not put the site traffic only in search engines. Not only the danger is not conducive to the long-term development of enterprises, especially in the optimization effect is not a short fall, optimization algorithm at all times change today, the single channel will only lead to enterprise follow-up to the road is increasingly narrow. and enterprises to achieve the diversification of the source of traffic, we must do pioneering thinking, to create their own characteristics, in the industry to do exquisite. Zhengzhou website Construction: http://www.pengchengsoft.com A5 Starting, reprint please explain the source!