How to realize the maximization of network marketing benefits for non-brand enterprises

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The financial turmoil has directly affected the export of large enterprises in China, large enterprises are forced to expand the proportion of domestic sales, and the original free share of the home market is not much, suddenly so many large enterprises into domestic sales, it is really let small and medium-sized enterprises feel unprepared. Medium and small-sized Enterprises, non-brand enterprises accounted for the majority, and these non-brand enterprises, are invariably the eyes on the network marketing. I have witnessed several non-brand enterprises in the network marketing methods of success, now to share with you.

Classic case: Nanjing Decoration Company

As a result of this year's real estate industry recession, downstream industry also followed the winter, Nanjing, a decoration company in this time chose the network marketing, proved that their choice is correct, one months after 3 total value of more than 500,000 of the decoration orders. The marketing methods they use are as follows:

1, local QQ group propaganda. QQ Group is their main choice of direction, because the QQ group to find are Nanjing local people, targeted strong, but in the QQ group spends more time. Generally, activities or preferences are used to attract the participation of group friends.

Form: Free

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2, local community forum publicity. In Nanjing, the larger is the West Shrine, every day more than 200,000 of the local people in Nanjing visit the West Shrine, so the competition is also relatively large. In the West Shrine is mainly playing brand, good luck can bring orders. Usually through personal signature to attract users, or in the form of Community short message invite users to participate.

Form: Free

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3, local chat room publicity. Local chat room is also a way to cut, more active is the QQ chat room, Sina chat room and other portal-type chat room. Similarly, in the chat room publicity is mainly to do brand promotion, can not expect to bring many customers.

Form: Free

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4, local mail marketing. By purchasing or searching for the local people's e-mail address, and then the company's latest preferential information, success stories, etc., so that people have a holistic understanding of the company. The most important thing in the mail marketing is the title and content, the success or not is decided here.

Form: Free

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5, local SMS marketing. can buy or network search by way of the local people's mobile phone number, and then use software to send preferential information, once two times may have no effect, many times not afraid of no effect.

Form: 20,000 by 6

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6. Local bus publicity. Bus traffic is very large, in order to test the effect, we chose the bus driver behind the baffle ads, 8 yuan a day, economic benefits, of course, bring the effect is very good, on average, 2-3 advisory calls a day from the bus ads.

Form: 8 RMB/car/day (depending on area)

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7, local press release publicity. Using a local portal, it is a good choice to use a press release to foil the company, whether from a marketing or branding perspective.

Form: 180 (depending on region)

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Non-brand enterprises how to achieve the maximization of network marketing benefits, may wish to learn a brain platinum "centralized bombing", the use of more methods, natural will have effect. A successful brand-name enterprises, in addition to try some marketing strategies, but also need to pay attention to product quality and after-sales service, what marketing is not comparable to Word-of-mouth marketing.

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