How to reduce invalid clicks by bidding promotion and get better promotion effect

Baidu Auction Invalid flow, plainly is garbage flow, for us, no useful traffic.   Invalid Click Flow waste money, will increase error counseling, increase customer service staff http://www.aliyun.com/zixun/aggregation/6922.html "> Work pressure." So, how can we reduce the Baidu bid in the invalid click traffic?   Small head Intelligent bidding software small series below from several aspects to introduce. 1, according to search word report Search word report can monitor the user's search term and auction account keyword matching degree, according to the search word report data, for matching inaccurate words, to match the pattern of changes.   and accumulates the user's search term, joins in the auction account. With phrase matching and accurate matching as an example, if a keyword is modified by "phrase matching" to "accurate matching", compared to accurate matching, phrase matching brings more traffic, modified for accurate matching, the flow of small, will lose a part of the customer.   So, we need to add some keywords to make up for the loss of this part of the customer. 2, through the negative keyword detected by the invalid click Flow, the corresponding keyword can be shielded. When the user searches for the same keyword again, it will not show our bid advertisement.   Select the user search for invalid keywords in the auction account to match the creative unit group, the invalid keyword in the "promotional plan" added to the negative or accurate negative. 3, through Third-party tools to detect invalid Click keyword can also use webmaster statistics tools to carry out, commonly used webmaster statistics tools have CNZZ, Baidu statistics, 51 and so on. Through webmaster tools in the background to monitor the source of keywords, these tools I think we will use.   However, the statistical tools involved in natural and other flows, compared to the former Test will be more trouble, but the accuracy of the data will be accurate and comprehensive.   Small head bidding software provides trial writing.   Service Hotline: 025-68781274 on duty qq:1966359893 in person to guide, provide full technical support. Official address: www.ppctui.com