How to reduce the bounce rate of the website all from the user point of view

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Site bounce rate is to evaluate a site comprehensive performance of an important indicator, a site bounce rate can reflect the site user experience to do well or not. If the user can quickly find the content, and will continue to patronize your site, so as to improve the user's viscosity, will slowly accumulate a large number of users.

One, what is the bounce rate of the site?

Site bounce rate is an important indicator of the quality of the site, bounce rate refers to the number of single page visits or visitors from the entry (target) page to leave the site percentage of visits. You can use the bounce rate to measure access quality, high bounce rate usually means that the site into the page to your visitors are not targeted (such as today your site has 100 people visit, there are 10 users are entering the site did not click on any link or content to leave, then we say your site's bounce rate is 10%).

Second, the site's bounce rate assessment of what role?

The jump rate is an important indicator of the analysis of the site, usually used to assess the site's user experience, can be used to guide the site and the improvement of the page. The higher the bounce rate, the less attractive the site is to visitors, and when the bounce rate reaches a certain level, it means that the site needs to be optimized or updated. (Bounce rate can be assessed from the side of the user to the site or the page's favorite degree, bounce rate can also be reflected from the side of the site or the content of this page richness and user demand)

Third, how to view the site's bounce rate?

To see the bounce rate of the site must be installed Baidu Statistical tool (http://tongji.baidu.com) installed Baidu statistical tools, the next day for data viewing and analysis. Of course, Baidu statistics not only can count out the jump rate can also count the average length of visit per user. Of course, we are talking about the lower bounce rate the longer the user's access to the site is the more favorable.

Four, how to reduce the site's bounce rate

1, to ensure the stability of the space server, the user is not patient, according to the survey users to visit a page waiting time is generally not more than 10 seconds, if your space or server speed may lead to a large number of users lost and a lot of increase in the rate of the site jump.

2, site navigation and classification settings. Convenient for users to find the necessary content quickly, need to put the most important columns or content in the most conspicuous position, user-friendly search and click.

4, the directory structure of the website. Each directory of the site should be linked to each other, so that users click to find and facilitate the internal optimization of the site.

5, the Website information displays the page structure. The Website Information Display page should add the information recommendation plate, the hot plate, the newest plate and the article related plate. Information recommendation Plate recommended the best quality of confidence content, the most popular plate placed users click the highest information, the latest plate to place the latest release of information content, and the article related to the plate should be placed with the article most relevant information content. This is not only conducive to the user's information search, and the site's internal optimization is also very useful.

6, do a good job on the site surface debris navigation, surface debris navigation is like a compass, not only can guide the user's reading can also guide the search engine crawl. The settings for the surface chip navigation should be the site name > directory name > Article name.

7, website content construction. The content construction of the website is the most important and the most crucial link, the content construction of the website should fully analyze the user's need to combine the relevance of the website, then do the user to the website content of love, naturally will greatly reduce the bounce rate of the website.

Summary: In short, everything from the user point of view, reduce the rate of the site jump out of the method is very simple, as long as we do a good job of the user needs of the site content construction, users like our site and content, the site's bounce rate will naturally be greatly reduced, so that the average user's length of Reprint please specify this article from http://www.358tuan.com