How to reduce the lost traffic on the website

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In the author's opinion, the use of the website to profit no care about three models, namely: selling products, selling services, selling ads. Through the website to sell products and services we do not say more, this form has intuitive embodiment. For selling advertising this profit model, the site's traffic becomes an indispensable standard. If a website has more traffic, it is more likely to advertise on its website. But I have been thinking that this way can certainly get customers, but those who only browse and do not click ads are not lost in vain? You may say this is a matter of personal will, yes, but to maximize profitability, how can we maximize the loss of the population to become our customers?

Since I have doubts, I will say some of my opinions. I think there are three of users who want to turn a lost viewer into a possible click on an ad:

1th: Accurate delineation of target market and Target customers

I think we need to set up ads around your company's core, around how to get targeted customers to write (including video images) ads. It is also worth noting that you are facing a different consumer mentality, which requires you to understand the characteristics of the target customers, to do the ads they can accept. The purpose of this is to reduce the scope of your target customer group and then reduce, rather than see the flow of large, choose to put. Advertising should be done effectively.

When the author optimizes the site leyuanbaby.com, found that the daily average site traffic has more than 9000IP, but it is worth our attention is a part of the direct jump out of the browser, our promotional information all over the Internet, some visitors to us is meaningless, remove this part, reduce the range, in the removal will not point ads, the scope and narrowing, So how much do you have left?

2nd: Tell the customer what you can bring to him with the slogan

This is not really simple, we know that ads on the site, generally using the form of advertising, in this small area, it is difficult to place many specific interpretations, in this case, I think the first thing we want to determine is: to bring the interests of customers. Use this to identify the slogan. To put it bluntly, we need to understand what customers want, what their customers care about, and use them to introduce us to our services and reputation. Finally, you should also observe that your information can be directly communicated to the customer.

3rd: We don't have much cargo.

This should be regarded as a means of marketing, the purpose is to bring the customer a sense of urgency through the advertising language. This intangible feeling can greatly enhance the chances of marketing success. It should be noted that your services to be able to effectively address the needs of customers, do not be ambiguous, in case of fraud, serious consequences. We often see the supermarket that kind of promotional activities, shopping malls that discount hot, we will be the same way to use the site advertisers, the effect will not be worse than the reality of where to go. Motivate customers through a sense of urgency, so that those who are just passers-by to become your real customers.

Above, perhaps you will say I cliché, but so far, the ads on the site no one can solve the problem, the same is an unavoidable problem, then we should brainstorm, take hundreds of years to minimize the problem.

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