How to reduce the similarity of the Web page to increase the site included

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In my previous article, "Web site of the similarity in the Web page" has been to three major causes of Web page similarity. The head of the page, the side of the page, the navigation, and the bottom of the page, they account for the similarity of the page 25%~30%. This chapter, I will teach you how to reduce the similarity of the page, so as to enhance the site included. Now many webmasters will choose to apply template when they are in the building, even the keyword and the description of the Web page unified call. So, a lot of stationmaster really is very distressed oneself is original content unexpectedly Baidu did not collect, or even if included, the content of the former was removed.

Home Page head. First we guarantee that each page has a different title, a different description. Note that the difference here refers to the title and description. What about the keywords? Yes, the keywords can be the same, but the title and description must be different. In this way, we have the similarity ratio of the head of the Web page from the previous 10% to 0.

Next page navigation and sidebar. Through a lot of websites, we find that they have the common characteristic that they all have the same navigation bar whether they are in the home page or the list pages and the content pages. So when does this navigation let the search engine crawl when it does not let it crawl? I'll teach you a little way here. Home navigation is to crawl the spider so that it continues to crawl our 2 or 2 levels below the columns and content. But on the list page, are we trying to get spiders to grab the "a" tag on the list as soon as possible? Yes, this time we have to avoid having spiders linger over other <a > tags, and the navigation bar is the first one. Before our list page, when the spider came in, we had to read the navigation bar and read our important information longer. Now we have to use some of the way spiders do not see this part of the shield, so that the spider can quickly know what the page is about. So, on the list page of the site, we re making a head.html template, and the navigation bar is written in JavaScript so that the spider can read the Meta section and go directly to our main content area. JavaScript and div or table provide the same effect to the user, but the spider is looking at the code, and it ignores the contents of JavaScript. This reduces the number of navigation bar duplication between pages.

The sidebar is called with the relevant industry content. Sidebar page code to set the use of tags to extract the same label articles or columns. This is also the principle of content pages for Web sites. The similarity between the navigation bar and the sidebar is lowered below 5%.

The bottom of the last page. Many stood on the subject without noticing. Why, they are in order to save time and energy at the bottom of the website all have the same links, copyright information. This part is the 5%~10% of the website similarity degree, is a place which cannot be neglected. Here our practice home is all the links, and the list page is not too much the same friendship links, will only be related industries, to the content page will not have links. Because the friendship link here is meaningless, will not pass too much weight. and the copyright information to the list page and content page, will use some pictures to replace.

Why do I use a lot of text to explain the reasons for reducing the three parts of the content page is not important, is to save the main content and other content page differences, so that the search engine that you this is a new article will not eliminate the same content before the article. Even if the article content similarity reached 50%, so we can do anchor text, to increase the relevance of the role of the search engine will think that you this article quality is very high will give you this article a certain weight. The similarity between the page and the page is best reduced in about 55%, then your article will be included will not remove the previous content. Having said so much, I hope you will understand.

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