How to refine and display the unique selling point of the product by the electric business platform

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In recent years, the Internet in the continuous development, and now has developed into a people inseparable from the degree, especially some like online shopping users, for this part of the user, as long as it is to buy things will choose large electric business sites, such as Cat, Taobao, Jingdong shopping sites. However, for some users who are not often online or have never been purchased online, with the rapid development of the Internet, they have to start shopping on the internet because of the convenience and the low price. This is a good thing for the user, for the electric business webmaster is also a good thing, because the internet market is really very broad, especially the Internet next spring in the countryside. Of course, there are many stationmaster all fancy the development trend of the Internet, thus all started to run the Electric business website.

Before this, I have also written "electrical business webmaster How to find a positioning and marketing of the target market" this article, the article also gave a number of detailed solutions, so that some of the first to enter the industry's electrical business owners can quickly find a marketing and positioning of the target market, in fact plainly, The main purpose of the article is to let the electrical business owners as far as possible to avoid competition, especially from large electric business website or the company's competition, ultimately let webmaster can provide other people do not provide products or services and to a demand market.

However, it is unrealistic to avoid competition altogether, and if you really find a niche market where there is no competition, the size of the market can support a good industry. Of course, want to find a niche market where there is no competition, unless you are a genius and you can innovate a genius product, and the other is your judgment error. I have always had such an idea, and then the idea was canceled, because the author once in the A5 webmaster network to do SEO diagnostic services, they gave some good advice, is the product to make a unique selling point of refinement and display, and later received a very good effect, so today I am with the electrical business owners exchange, Hope to be able to help some of the electrical business website marketing.

Why do users buy products from you?

First, why do users buy products from you? In fact, even if you are looking for a niche market, and finally there are other competitors of the website, and your product may not be special to buy from you. In this case, the product or service you provide is not much different from the competitor, why do users buy from you instead of from other websites? Especially when you are creating a new electric business website, when facing a competitor that is not very strong but has a certain base, many people think of price at this time, Some stationmaster in order to enter the market to start to the product price discounts The gift coupon, certainly this as the short term marketing means also is understandable.

But if your site is about the same as your competitors in addition to the price, so it would be a very dangerous signal, if you're going to get a user on price, the result is either: you have enough money to bring down all your competitors, or you're making a profit, and your profits are getting lower, And ended up being dragged down by more powerful rivals.

Of course, if the products and services are the same, the most important marketing strategy is the extraction and presentation of unique selling points, it can even be said that what matters is not what you sell, but what is different from what you sell, and you have to find a saying that is unique to you and is not available to others. In this way, users can distinguish you from many sellers and leave a good impression.

About the unique selling point, now do the best is Jingdong Mall, Jingdong Mall We should all know, is currently in addition to Taobao and cat do the best outside of a website, the unique selling point of this site is logistics, as long as you purchase today, the next day you can send products to your hand. If your site also has this unique selling point, you can also make it easier for users to remember you.

Ii. where to find unique selling points

Then, where to find the unique selling point. For webmasters, the unique selling point in the concept of the theory we are all agree, but in the actual use, many of the electronic business site is often a formality. So, if someone gives you the so-called unique selling point, it may be just some broad and identical slogan, such as:

1, the quality of our products-----which electric business owners will say that their product quality is not good? We have excellent quality, there is no unique place.

2, we provide a complete solution-----which electrical business owners will not say that we provide incomplete services.

3, the customer is our God-----all the electric business owners advertise their own services well, said the customer is God, who also does not mention the money from the customer.

4, our products are inexpensive------who do not say that their product quality price high, if you really said, then the child unless you really silly.

The above mentioned that the price is cheap, in fact, the price is not a difference between the unique selling point, why? Because the low price strategy is dangerous for a long time, and you have the lowest price in the market today, other dealers ' websites will be able to sell less than your price tomorrow. In addition, the price is all the site can do, there is no unique place. Just like the millet mobile phone and 360 mobile phone price war, there is no meaning. So, to attract the user's goal, you have to come up with a really different attention, that is, the unique selling point, this particular selling point may be very small, but must be done without others. In this regard, the author gave some of their own ideas, only for the webmaster reference.

1, the market's first

The first name of anything is the most appealing to the user, the Olympic Games gold, silver, copper three brands, everyone will remember the gold medalist, and the silver medalist even if the results and gold is only a little bit less likely to be remembered, and the bronze, not to mention, few people will remember the bronze medalist. So, the first name is seniority, is the other people take away the unique place.

2. Create and possess new product features

When all products tend to be homogeneous, any new product feature will differentiate your product from other competing products, the author is most impressed by the silk shampoo, when all the shampoo in people's impression has been stereotyped and function is no different when the sea fly silk to its own logo for dandruff shampoo, This is a brand new product features, although this particularity has been the other manufacturers and products imitation and plagiarism, but first put forward or will be in the user psychology left the deepest impression.

Third, it is important to express

Finally, the most important thing is to express. In the second block, I wrote some examples of mining unique selling points, these are electrical business owners can really find other products are not the same unique place, but sometimes your products and competitors of the product difference is not very small, whether it is design, materials, quality, production process, function, etc. But you still have to find a unique selling point, this time the important is not the product itself, but how you express.

To know the same sentence, the same meaning, the same thing, if a change of opinion, leaving the user's impression is actually very different, and unique selling point sometimes is a fact, sometimes it is just a perception, an impression, or a statement of the difference. For example, Taobao sold some men's shirts, men's shirts is a highly homogeneous product, not like girls clothing, design fabrics on the difference is very large, and men's shirts change very little, so the uniqueness lies in how you express.

Written at the end:

Above by the billion optical network http://www.yichao.cn/original editing. The author operates the traditional glasses industry's website for a long time, in this period also summed up a lot. You know, do the electrical business website Operation inevitable will encounter some competitors, and the site selling things on the threshold is very low, you understand this, competitors will understand. You want to stand out from a lot of competitors, it is important to look carefully at what your products or companies have in particular, what users can only get from you, to strengthen this uniqueness, to turn it into a short, powerful slogan, and to use it in all the online marketing practices of the electrical business website.

Of course, if your product or service is really not a feature of the place, at least you have to find a unique description, so that users have a different perception, even if it is only a formality.