How to release and promote a new product

Global pricing studies published in September by Simon-kutcher & and the Independent Professional Pricing Association show that 72% of new products do not achieve the expected sales.

If your business expects shiny new products to create New Year's high sales, then marketing support is essential.

To maximize the success of newly released products-by showing them in front of the right consumer group and by arousing their motivation to buy, partners and internal marketing teams must have a common blueprint.

Here are 10 suggestions for a successful new product listing:

1. Do research.

Survey consumers and obtain market demand information through external resources research.

Identify the most likely groups of buyers, and the reasons consumers tend to make purchase decisions.

Before deciding on the time to go on the market, be aware of major events in the industry that might affect the launch of a product, such as the launch of a famous brand, or a large trade show, or other major current events (such as Election Day or royal wedding).

Define what your success is. Brand awareness, online sales or new retailer partnerships? You need to set realistic goals.

2. Create related Materials.

Whether the prospect is visual or data driven, you need to instill in them marketing information that requires the support of the marketing team.

Your internal team should have a good grasp of the final key information, be familiar with press releases, draft brochures, technical specifications, review guides, release product blog information, video resources, digital ads, high-resolution product pictures and a beautiful welcome page for the company's website.

If you have a full range of marketing activities, the information you send to the public on the day of release will be more attractive and save a lot of time.

3. Celebrity.

To provide the media with advanced product samples, interviews or online video sample before the line to obtain professional feedback and evaluation. You can also use YouTube users and existing customers to advertise your product.

The positive experience of products from influential people can play a positive role in product reporting and media interviews. Look for celebrities in social media, especially those focused on the target customers, providing early product information and trial products.

4. Widely disseminated.

Organize all pre-release activities when you are ready to share the news with the target audience. Coordinate with media contacts, celebrities and marketing media (blogs, product videos on YouTube, new product pages) and keep up-to-date with new product launches.

In the week of product release, arrange the public Relations team or cooperation Organization and the media to carry on the personalized promotion, ensure the third party to the product promotion.

5. Contact with fans.

Don't forget the people who supported you before the product went public. Send them a customized email with information about the new product, accompanied by a video of the introduction.

Take a free giveaway on the product's Facebook page to increase participation in social media and rally the product.

Use complementary brand images in all channels to ensure brand consistency and attract customer attention.

6. Further follow-up.

Don't let your product fail after the first release. Liaise with interested media to gain access to interviews with managers or product managers. Work with those who have an opinion on the product to carry out troubleshooting activities.

Maintain continuous interaction with influential celebrities through a pair of communication. Maintain continuous communication with existing customers through email and social media platforms.

7. Partners.

If your product is sold through online or physical store retailer partners, mark these sales channels in social media and Facebook advertisers. This way your fans will know where to buy the product, and your partner will be grateful for the marketing move.

8. Listen to customer needs.

When users receive and use your product, provide timely and accurate customer service through social media. Ensure that the social media manager has a good understanding of the product, or that a professional can help answer the product's related questions. In particular, poor customer service is a serious hurdle for newly listed products.

9. Measuring results.

Find the gap between the status quo and the original set goals. Based on traffic, links and sessions, Google Analytics can provide insightful information on which marketing strategies are effective. Your partner should also be part of the discussion.

10. A proper boast.

Expand media coverage through as many channels as possible, including paid social media support. Create PDF files and print manuals for major media coverage and share them with retailers and partners. Create a Web page that shows coverage on the company's website.