How to rely on the website traffic analysis to make the improvement user experience countermeasure

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Website traffic analysis in the end what is the analysis of what? Here I from some common flow statistics system in the analysis based on the keywords to the site traffic analysis:

1. Number of Visits

That is, the number of times the site has been browsed. Includes multiple accesses to the same IP. is an important indicator of the popularity of the site.

2. Number of independent visitors

That is, in a certain time period, independent IP traffic. During this time, the same IP multiple access is counted only once. The webmaster can analyze the visitors according to the time period, and analyze the traffic of the website by the parameters of week, season and month. For example, a moon cake site, the peak traffic must be in the first 2 months of the Mid-Autumn Festival. Here you can do some online activity based on the size of the traffic. To increase the traffic and sales of the site.

3. Page traffic (PV value)

The number of pages visitors visit on the site. This is also a measure of the popularity of the site is an important indicator, theoretically, the higher the PV value of the higher popularity; not much. From another point of view, the higher the PV value indicates the more trouble visitors get useful information from the website. The PV value of a mature website should tend to a constant! I think like when, Jingdong Mall, excellent. Such e-commerce site PV value should be between 7-10. This is a visitor from the open website, search, compare to the merchandise, purchase the order, determine the necessary. If the PV value is not reached, it means that the user may not have purchased it. High out of this range means that visitors use a very PV to find their own things to buy, or hesitate. Of course, this can use another parameter to reverse the heart of the visitor activities, is access to the path.

4. Duration of visitors ' stay

The time the visitor stays on the site. The characteristics of this indicator is similar to the PV value, and not the higher the better. Should also tend to a certain constant, because the above PV value is fixed, it determines the access to stay time is not too long. These two indicators are an important reference to improve the user experience!

1. Entrance page

That is, visitors enter the site from that page. Ideally, all pages of the site are entry pages. The entry page is closely related to the keywords on the page. Analyze how visitors enter the site through what way, can measure the network promotion, SEO effect. Here can only use this indicator to measure the effect of online promotion or online promotion, for different promotion of separate production of different pages. This can be very good monitoring promotion effect!

2. Export page

That is, the visitor leaves the site from that page. There are a number of reasons why visitors leave the site. There are two basic types. One is to get what you want and leave without finding what you want. Design excellent site, visitors find the page they want to leave should be the same, such as E-commerce site at the end of the order and leave the site this is normal. If you do not find what you want to leave the page presents a lot of chaos characteristics, here Webmaster to reflect on their own site user experience.

3. Antecedents analysis

Where visitors are linked to the site. Visitors generally come from: search engines, referral sites, direct access, friends chain and other promotional methods.

4. Key words

That is, the visitor links to the website by searching for what word in the search engine. This is to do SEO in-depth research. The high quality keyword here is to SEO optimization word. Look at the statistics you will find that most of the keywords you do not think of, you can use the data to refine the keywords to get high-quality, high conversion rate of keywords.

5. Repeated visits

That is, the visitor accesses or accesses the Web site again for a certain period of time.

6. Popular page

That is, the most visited pages of the site. This keyword is in the Google analysis of a keyword, but also a site analysis of an important indicator. is very useful for e-commerce sites, but sometimes the design of the Web site will mistakenly cause a popular page, is very worthy of attention.

7. Access Path

That is, the page and order of visitors ' visits. In the site design of the visitors to the design of the access path, to guide visitors to enhance the user experience. You can also use this indicator to reverse the introduction of visitors to the site's heart activities, of course, this comparison cost time.

Say so much, in fact, there are no indicators to enhance the site's user experience. (www.xiaoyibang.com Turn)