How to retain users in new stations

Absrtact: In the new station construction early stage, many stationmaster most worries the question is the website does not have the visitor, the website jumps out rate is high. A penny hard, a harvest, the new station on the line early, the stationmaster in short embrace extremely enthusiastic attitude to organize the website optimization idea, but when

At the beginning of the new station construction, many webmaster most worried about the problem than the site no visitors, the site jumped out of the high rate. A penny hard, a harvest, the new station on the line early, the webmaster in short with a very enthusiastic attitude to organize the site optimization ideas, but when the real implementation of action, only to find that everything is not so simple. Sometimes, we are very eager to keep the site to retain users, and to extend the length of the page, but in fact many webmasters have overlooked this point. Many webmaster's starting point is not to retain users, but in order to quickly improve the site included, ranking, the site can have a certain flow introduced.

But I think that this concept is unrealistic, although the site included, ranking is the most important data, but we must be clear, we do the purpose of the site for what, is just for the keyword ranking? If your site does not have users to click and browse, then your site is equivalent to an empty shell, Meaningless. So, what should the new station do to keep users? I'll just take a look at a few things:

First, the structure of the website to be concise and intuitive

Users are very sensitive to the structure of the site, the introduction of intuitive structure is the most popular users, because they can in the fastest speed to find the information they want. If users search a keyword to enter your site, but also need to browse several layers of pages to find the information needed, I think a lot of people are impatient, it is impossible to have so much time to find.

Second, reduce the appearance of malicious bullet window ads

A lot of people on the website pop-up ads are very objectionable, when visitors enter your site, if you find that there is no advertising to play out, presumably will not stay too long time, which is why the site jumped the main reason for the high rate. Although we are the webmaster profit angle to think about the problem, but a ignorant of the user's click, will only make the site user experience greatly compromised. Therefore, when we design a website, we should minimize this malicious window ads.

Iii. Creating high quality content

Content is a website the most basic elements, but also support the development of the most important conditions of the site, there is no content of the site does not exist any significance. Combined with the user's most attention to the information, what kind of content to attract users, we need from the user's point of view, to create high-quality content. High-quality content is not only the search engine advocated, users will also be highly concerned about the long-term development of the site is very beneficial.

Four, reduce the rate of the site jump

Many people will ask, why is my website bounce rate so high? A very important reason is that your site keyword and visitors landing page content is not high enough to cause, visitors through a search of a keyword into your site, which will enter the landing page, but came to the site, but found that the content is completely inconsistent with the title. This is to some extent let the visitor feel is "cheated", in this way, believe that who will immediately turn off the page. Users in the Site page stay short, directly lead to a large number of users lost.

Write at the end: Although it is a new station, but we still have to consider from the future development of the website, do not pursue "momentary fast" and ignore the most important problem. Users can be said to be the site's direct audience groups, without users, it means that the site has no value!