How to retain Users

Retaining users is a very important task for the operation of a website. And to retain the user in addition to the site's own high quality, organizational activities is also a key link, especially for the electric business platform, day-to-day operations can not be separated from the organization activities. Timely and appropriate activities can effectively enhance the user's activity, enhance the viscosity of the site, improve the conversion rate of the site and so on. Now that we know that activities are so important to the electric business platform, how do we maximize the effects of our activities when we organize our activities?

One: activities and prizes should be integrated into the emotional and corporate culture

A person is a kind of emotional animal, for those who have feelings or things tend to be impressed. If we give our activity feelings, not only can enhance the user to participate in the activity of enthusiasm, more importantly, let the user to us more impressive, bring long-term benefits. For example, you are a digital camera sales platform, we can in the Spring Festival family reunion during a network of photo competition, so that our users upload their favorite family photos, and then vote, it is obvious that this than hosting a landscape photography contest can arouse the enthusiasm of users, Because this activity is not only the occasion, but also into the family reunion of the emotional color. Many businesses in the event of the gift is often limited to, shopping volumes, discount rolls and so on some concessions, or even in kind, it is difficult for us to have a deep impression. If we give gifts are some printed with enterprise information of U disk, poker and so on small things, often the effect will be very different. When we organize some activities, we should remember to integrate our feelings and corporate culture into our activities.

Second: By hot events, festive hot activities

When we organize an online activity, we are most worried about the situation of the user's enthusiasm is not high, not involved. This problem arises in addition to promotion, if we can well borrow by hot events or festive hot activities, often will achieve a multiplier effect. For example, the author mentioned above in the Spring Festival during the network photography competition, during the Spring Festival, the user's leisure time is more, and the smell of the festival is strong, user participation in the activity of spontaneous increase. As for hot spots, there are more, different news every day, just like the dark weather in the northern part of the former stage, we can use the event of this Netizen's concern to hold a "health protection" activity, do not give how expensive gift, as long as a few printed with our corporate information masks to the participating users, Believe that both can enhance the user's active degree, can also in the intangible let the user for the enterprise propaganda

Third: Make the activity a matter of course

A few years ago, maybe you and I didn't even know there was a bachelor's day in this electric business festival, and with the day Cat electric business Platform for the activities of the Singles Day Rise and successfully held three years, a short span of three years to make the Double 11 Singles Day is almost universally known as "shopping Carnival", its thunder even overshadowed the original singles festival meaning, Nowadays few people treat Singles Day as a single family holiday, more as a shopping feast. From which we can see a successful electric business activities we need to hold regularly, one can reduce the cost of publicity, and to allow users to develop behavior habits.

The above is the author concludes the electric business platform in the organization online activities to maximize the effect of the three proposals, hope to bring help to everyone. This article original from Changsha moving Company: http://www.csbjtop10.com/, reprint please retain the source.