How to run a good hospital type of site webmaster

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Lao Li's Hospital investment company has many hospitals, because in many hospitals, so many hospital sites. Have a lot of failure experience. Shi Yuzhu in "win in China" said that all successful experience is insignificant, only the failure of experience, is really valuable experience. Old Pei take the experience of their own failure to share with you, lest everyone detours. Do you want to praise one?

Lao Li thinks: do a website, not to do a good look, good-looking is also very important, but not the most important. The website, to the hospital, is the marketing sharp weapon. From this perspective, for network marketing services, is the site before the guiding ideology. With the guiding ideology, anything can be done.

Old Pei Quotations: do things, first of all to think well, what to do. Most people do what they want to do while doing. Oh, the chance of success is relatively small.

Lao Li takes an orthopedic hospital website for example. What to prepare for such a website?

First, to understand the value of the site:

For the network, now everyone is very dependent on it, because of his convenience, as well as its convenient and rapid advantages. People can't live without it. Even。 The website of a hospital is the knocking stone that opens the market. If you have a very good hospital website, you will get a lot of customers, after all, now the site is all the customers understand the hospital's first stop. The first impression is good or bad, I think the importance is self-evident. Website, E-commerce carrier, through the site for our hospital details of the summary of the introduction, to provide customers with the relevant knowledge of beauty, our own cosmetic and beauty services. and our online consulting. Help customers solve beauty knowledge problems. Let customers stay indoors. We will be able to understand the relevant content of our hospital. Very convenient. And it's good for us to collect customer information. Directly through the website, get our customers, in hospital marketing planning work, there is a term called "network interception customer." Oh, very image. Praise one.

Second, this site to PK who? Competitor analysis

Competitors, major competitors in Shanghai:

A Shanghai Jiangdong Male hospital

B. Shanghai Apollo Men's Hospital

C. Shanghai Jiulong Hospital

D. Shanghai true love Women's Hospital

E. Shanghai Metropolitan Gynecology Hospital

F. Xinxin Cosmetic

These hospital websites, a search can be found. Let's see what people do first. They are our main competitors. The newly opened hospital website in the website weight (pr value), and has no advantage (generally 0). So you know what you're going to do when you have a transcendent object.

Third, the site preliminary information preparation: To understand the advantages

Collect relevant content in the beauty industry. Organize relevant news and related beauty knowledge. Sorting out the relevant advantages of our hospital. Our related products, service items and other information. To be added after the website is online. and sum up our own advantage content. What are our strengths? Which product agents have an advantage? Do you have a Korean expert? Preferably with international experts. In general, the advantages are relative, we have the advantage, in some ways. And, to be different from others.

It is best to discuss these issues with the Director of the Hospital planning department at the outset. When you do a website, it is targeted. Do not disagree with other promotional promotions in the hospital.

Iv. establishment and purchase of Web server

Purchase your own stand-alone server. or a separate space. Select a set of server configurations that are appropriate for us. and space configuration. A stable website operation platform is very important. 1U servers can meet our needs. Compatible servers. Host lease services may be considered. It is best to choose the domain name, and the space to buy together, because convenient management. Space, if you have the ability, you can buy a server to do, or rent, and then a step back can be rented, but you think the simple point is OK, you can buy a virtual space, that is, virtual host. The virtual host has fewer permissions, but to operate a simple site is enough, if you choose the space business must be strong or have a certain mouth beer, or choose some no strength of space business, suddenly stopped the service, that painstakingly established the site will be destroyed. When choosing space, pay attention to the speed and stability of space operation. Because speed and stability is one of the important conditions that determines the ranking of websites. Also need to communicate with customer service, see whether the space support PHP, there is no SQL database, there is no log view function and so on.

Generally speaking, this problem can be entrusted to a trusted network company to help you do. Own independent server management is still a bit troublesome, your hospital management network is not very professional, do not do this.

Choose a good domain name

The hospital website domain name is joins the hospital and the Internet website link, it is like the brand, the trademark has the important recognition function, is the visitor Tongda Hospital website "The key", is the hospital on the network existence mark a good domain name, may let the user obtain the better experience, And an easy to remember users are also more convenient for users to visit your site. Domain name selection two key:

1, easy to remember, easy to enter

This is the most important factor to judge the domain name quality. A good domain name should be short and easy to remember, it is best to let people take a look at it can remember, and read the pronunciation clearly, will not lead to spelling mistakes. In addition, the domain name to choose to avoid homonym words.

2, the domain name better have a meaning

This meaning how to consider, the people of the beholder, the wise see, you do it yourself. General Hospital use Pinyin first letter, this also nothing bad. However, at the Shanghai Ruijin Hospital, their web site is very good. I would like to cite another example, the original Google domain name is www.google.com. Now, play www.g.cn. Are you going to have fun?

Vi. the domain name from the perspective of future promotion

From the point of view of SEO to choose, first of all must include keywords, if your site's target keyword is "breast augmentation", your domain name best can contain "breast augmentation". If standing in easy to remember, do brand angle to choose, such as "hao123", "163" and "Taobao" are some classic success stories. When buying a domain name, Lao Li suggests a few more applications. One-time registration, now register a domain name will not cost a few money, the best related domain names are registered, lest the trouble.

Vii. Selection of website procedures

A good website. Must have very powerful function, since has the powerful function, will have the formidable backstage program. So we choose now more popular and powerful open source programs for our site's main program. Mainly in the CMS program. There are a number of CMS programs, such as. Easy to move CMS. Dream-Woven cms. Empire CMS. 5UCMS. We choose the relatively powerful active CMS for the site's main program. Then make the template customization. has reached the front desk we need the effect. If you are a programmer, you know how to design a website system, you can do it yourself. But now there are many open source programs, there is no need to spend so much time to do one. You have to add a forum within the site, you can choose discuz!;

Pull David two sentences:

You want to do CMS, you can choose the kingcms of ASP, I heard that the introduction with this very good, you can also choose the dedecms of PHP, these two are very suitable for optimization; If your site as long as make a stand-alone blog, you can choose ASP zblog, like Yunfu seo is using this blog system , you can also choose the WordPress blog system PHP, these two are now the most people use the blog system; If you want to do an online shop, you can use Ecshop or Shopex; some people want to do social networks, such as happy NET, network, etc., can also download a SNS source.

The above mentioned website program are free, and are very suitable for optimization (except SNS), can be downloaded online.

Eight, front page design and style

Front page style design is mainly submitted to the Web site program developers to customize. Each other according to our needs for us to specialize in customizing a set of front desk templates. to suit our industry. The overall style of the site is predominantly feminine, with a light hue. The design of the website is based on the user's point of view. In line with user browsing habits. and to provide customers with a comprehensive set of customer registration system and registration of user-related practical functions. As a specialist hospital, you can learn from the website style of Shanghai Infertility Hospital.

The above is only for a reference, of course, we do not need so much content, and a lot of content will look more messy. Our site needs to reach a golden ratio of text content in the picture content. Browse for a pleasant, fresh. Do not appear overwhelmed, column classification is not clear situation.

IX. website content

By this step, the work will be simple. Take plastic Surgery Hospital For example: the website has the beauty news information, as well as the fashion information, the cosmetology knowledge, as well as the hospital news. Expert interview. Introduction to Beauty technology. Introduction to our hospital services. Our product introduction. Our online services. Information about our hospital and so on. In the content selection, I suggest to find a competitor, as a template. This will save a lot of time.

Note: Don't confuse the structure. Structure messed up, get a lot of catalogs, later do SEO will be very troublesome.

This article by the www.wzyunyu.com webmaster feeds!