How to run a local real estate website to achieve rapid profitability

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The real estate industry in China has a pivotal position, in the past few years, house prices have been rising, the property developers are a pot full of profits. Now that house prices have fallen and buyers have been motivated to fall, in this industry, developers are making every possible effort to compete for limited customers. Then this can bring us webmaster friends what kind of opportunity?

In the past one months I have been to a few two cities, and visited some of the real estate information site friends, I found that they are all in a stuffy sound of wealth.

Why the real estate site can make money, first of all, the real estate developers are not short of money, second, they also want to access through the network to some prospective customers. So if you build a real estate website and promote a certain amount of traffic. These developers are willing to advertise on your website and cooperate with you.

So how do we run a real estate website and make a profit?

Preliminary preparation

1: Market Research First, we search through the network to find some local real estate sites, found are simple corporate websites or the nature of the site. There is no real estate information site. Although these sites have a good search rankings, but are stereotyped templates, and no features. If you are in the same area as me, then I congratulate you, you will face a very small competitiveness. You can go and do it now.

2: Domain name Selection What is the principle of choosing a domain name? Easy to remember, and the shorter the better. It would be great if you could afford to buy a shorter and locally relevant domain name.

3: Website hosting solution I recommend that you use Aliyun, the cost is relatively low, but also good performance. If the funds are more abundant can also buy a server hosted in the engine room. Virtual hosts are absolutely not recommended. Performance is poor, in case you are talking to customers advertising cooperation site is not open, embarrassing situation will appear.

4: Content Construction I suggest it is best to build a broken pair, 1 Web site development technology, 1 art, 3 editors. Web site can be copied from other sites before dozens of to hundreds of content and do a fake original. After the online can collect and contact some real estate agents to join, they can help fill content. Brokers who do house agents are familiar with how to add resources to the site. We also go to real estate developers to talk about cooperation and collect information.

After two months of development our site already has a certain amount of content, and the site almost monopolized the local real estate related to all keyword rankings. Website traffic slowly rise to 100-500IP don't underestimate these IP, although not many, but are high-quality local and there is the potential to buy a house IP. This is the basis of our negotiations with the property developers, but also our future launch of a variety of marketing solutions customer base.

Second, the profit model

I can share my knowledge of the centralized profit model, more models can be based on practice and their own thinking to expand.

1: Intermediary company charges, because our site has a high-quality vertical flow, we have the capital to the intermediary companies to charge. Each intermediary account charges a fee of 100-500 yuan to allow them to publish information on the site and have a priority to display the right. Free accounts can only post 5 messages and rank behind.

2: Real Estate Advertising, this is the essence of profit, as far as I know that there are hundreds of IP home page advertising sites in tens of thousands of yuan. We casually open a Baidu rankings by the front of the real estate site can be found on the home page is filled with advertising, you can imagine how much profitability.

3: Organize to see the housing group, at the end of the year or holidays. Hundreds of IP property site, I believe you have the ability to organize 50-100 people in 2 months to see the house team. Most of these are prospective customers, no one is boring to go to see the house to kill time. Buy a House discount and commission you can find real estate negotiations. You have clients and you have the capital to negotiate.

All right. Talk to everyone is actually some basic, specific operation plan, we need to do detailed planning and implementation.

Article source Leshan Jiazhou real Estate Network http://www.08330833.com