How to save the company by hand Tour

A good time for a page trip, only a few 2-3 years. This is because the advent of the mobile era has created a popular mobile phone game, such as ChinaJoy such a large entertainment show, exhibitors, if not a "already in the hands of the market has a layout" posture, will be peer or media attack as "not keep up with the times." In this time, the page swims silently endure to be neglected, is underestimated, just like the spring breeze to have been standing on the mountain hill the ancient tree, has been near middle-aged, senility, but the original is not clear brand Mark also easy to be forgotten. How is the page tour? "Leisure time of the first choice is mobile games, the page will only choose some of the screen feel strong, can play high products, if not satisfied to play end of the tour," a senior player to the NetEase technology said. When the page swims by the hand swims overtakes, often used in a sharp contrast is: hand-travel for a year to go through the page tour five years of history, and according to the game work of the data show that 2014 4 ~ June, the Chinese web game users about 257.9 million people, the chain down 16.6%. This sudden change, for practitioners, have to face the choice. "Darwin ' natural selection, survival of the fittest," The view is very suitable for the current page tour industry, only seriously treat the players, have the strength, the enterprising game manufacturer, can be spared in this round of cruel fight. "37 Senior vice president of the game, Rochou said, in this round shuffle, holding the" cashing go "mentality of the" amateurs "has been out. Rochou mouth of the amateurs, is those in the first few years of the development of the page to rely on disorderly competition to profit manufacturers. According to Wang Pei, a celebrity in the game Circle, the past page tour promotion is "All in all", a large number of so-called "net alliance" exists in order to extend the service to the page, in the promotion process, the page tour manufacturers to use a large number of seductive, highly provocative picture of the window to attract users to click, the page tour company is to feed a lot of " Webmaster Alliance. " A page tour company, who declined to be named, said page swims, often stare at those website content "hit the Edge" small website, they have a large number of pirated novels, movies and other high degree of attention content, advertising effect direct, clear, and page tour early copyright awareness is weak; Although the relevant departments since last year to increase the game advertising in the process of monitoring the existence of irregularities, but out of the thirst for traffic, the page swims to find ways to tap new users, such as the selection of High-profile game promo for packaging makeover as a promotional material, such as Blizzard's "World of Warcraft", "Diablo" series, Online games "Legends", "miracle", domestic stand-alone classic "Chinese Paladin" and other games CG or screen are often visible stolen advertising material, and this kind of tort at this stage, in addition to the infringement enterprise issued a statement, through the legal way to appeal, there is no more effective way. is the page tour already terminally ill in this doubt? Page tour companies, where are they going? Self-help one: listed in the environment forced by the white, page tour enterprises began to self-help journey;Starting from 2013, the page swims the enterprise chooses to go to the market successively many kinds of way to become present, for example Nangju times, the Tour clan backdoor a a a stock listing; Forgame, Burson Interactive Hong Kong stock market, Blue Harbor, Kunlun and other enterprises announced will IPO. The significant change of the page tour enterprise is, the past black-boxes operation means completely abandon, use to cater to the capital market like model establish the enterprise image, the brand is more distinct, thus obtains the recognition of the capital market. Coo Chen Lipeo, a travel network, says that after the listing, the information will be more transparent, the management will be more standardized, and the game concept unit is gaining a good capital endorsement. Industry insiders revealed that, in the temptation of listing, the page tour companies abandoned a lot of the past rely on the unreasonable way to promote, but the demand for traffic is also more urgent, how to attract users? Can only rely on the user to wash and toss. According to the financial data disclosed when the 37 game was bought by Shun Rong, the net profit margin of 37 games in 2012 was only 11.84%, 2013 years ago 7 months, although it reached 14.07%, but the game company based on the client game is still very big gap. In the past is considered profiteering, in the page tour industry does not exist, and the listing of the double-edged sword, how to continue to maintain high profit margins will be very critical. Self-help two: Brand multi-channel new story page tour from the Savage era rise, to now face transformation, brand and IP is called the key words of many people. According to Chen Lipeo introduced, the introduction of well-known IP in the early game can lock user groups and attract the attention of IP fan group participation, which is the most direct role in the early promotion of the game. Rochou also expressed a similar view, he thought that IP is the important asset of the brand of page tour, strengthen IP will be a key breach of the future branding of page tour. The latest 37 game to push a licensing game, in the full channel to open the case, the product of the water breaking billion; Rochou that a simple high-quality IP combination for the player needs is a page tour products can expand the impact of the brand important method. Listed to bring the most direct pressure is the brand, page tour companies have been unable to hide behind, all the public data will bring the most direct demand for brand value. Self-help three: Overseas market + Hand tour Chinese game has been the best overseas market "Porter", a handful of original game products, but also face plagiarism, piracy and other threats. In the page tour company's territory, moves to the overseas market to become the page tour manufacturer to maintain the growth the important choice. The latest results of the travel network revealed that the first half of the year's overseas income growth rate of up to 624%, "Goddess of the alliance" in overseas expansion has reached tens U.S. dollars of water. The Kunlun global game relies heavily on overseas markets for its revenues, which reveal a 73% per cent share of overseas income. Who do not want to miss the overseas market this piece of meat, in the domestic PC market dividend no longer, how to seize the overseas market is particularly valuable. The maturity of overseas markets, the user's good pay habits have become an important driving force for page-tour companies to go to sea. At the same time, in the strategy of the page tour enterprise, the hand swims is the strategic development goal, the future enterprise which does not have the hand to travel will face the lame predicament. According to Rochou revealed that from the page tourAccumulated excellent products will be very good use of hand-travel development. Rang in the launch of the "Goddess of the Union" page tour, but also in the recent exposure of the same hand tour. A senior player thinks, "the page swims + hand swims if can cross the platform, actually is very popular," The Stove Stone legend "is the very good example. "As a blizzard of classic games," Stone legend "has launched the same name of the end of the tour and hand tour, the user in the overall product continuity has made a good supplement. In the online gaming market, result-oriented to become the only criterion for judging its success, the market does not care about your way to promote, but more eager to directly change, the page tour enterprises rely on transformation has been recognized by the capital, continue to build the reputation of the players will be the key to long-term development. Undeniably, the web game has gone through the era of multifaceted, heroes, in turn to the feudal separatist regime, the major forces of the separation of the pattern. Who in the 2014 market competition in the Battle of the crowd, stand out, become the winner of the last laugh, but also to be left to time test.