How to save yourself after the biting event?

Perhaps the word "atrocious" is made to make sense, or it may be a fight to the extent that it is insane. This does not, the group purchase website handles the network Shanghai station to happen together "bites the person event", certainly may explain the group buying market's deterioration and the depression, but buys the outlet where?

First, the group buying market "bites people event"

To tell you the truth, biting is very rare in modern society, because "biting" sounds too "savage", only remember a boxing champion game when biting the opponent's ears, and then naturally much criticized. However, did not expect in the group buying site will also have "biting event" occurred.

According to the It Times report (http://tech.sina.com.cn/i/2012-11-26/08377831119.shtml), the morning of November 20, group buying web site handle Network Shanghai station has been a conflict between employees and superiors, During the conflict, the employee suffered bleeding from his finger and scratches or abrasions on his neck and ears.

According to reports, the conflict is the handle net Shanghai station webmaster Wang MoU with an employee Zhang MoU, was bitten is this employee Zhang MoU. Although the two sides diverging, although stationmaster Wang MoU does not admit to do, and said "the small Zhang's finger wound is the small Zhang to reach his mouth to cause", but all this at least explained the domestic group buying market already with the previous two years difference very far.

Ii. individual phenomena reflect general problems

Some people may say that the handle network "bite people Incident" is only a separate phenomenon of others, but the emergence of such a fierce conflict is still beyond the expectations of many people, this cannot help but to say that exposed the current Chinese group buying market has been a lot of problems-group buying market performance declines generally.

The "biting event" reflects the recession of domestic group buying, including the handle net purchase. In the case of handle nets, its total business in recent months has been declining. Regiment 800 of the data show that the handle net August business total of 241.12 million yuan, September for 224.03 million Yuan, October is 203.37 million yuan.

From the group 800 September 2012 China Group Purchase Market Statistics report can be seen, despite the September increase in the number of groups increased by more than 12% per cent, the September turnover and purchase of two data are both down, the chain decline of more than 11%. This means that more and more companies want to do group buying, but fewer users.

Group 800 in the September 2012 report gives the Chinese group buying market decline of three main reasons: first, the sale period of group purchase to increase the group's single overlap more; second, the group purchase mode innovation into a bottleneck; third, group buy every off-season and the overall consumer market is weak. In fact, perhaps the most important thing is the 2nd: the innovation of group buying mode dries up.

In addition, I think there are at least three problems, one is the number of customers to develop bottlenecks, the second is to buy the order and consumption mode is not timely and intelligent terminals docking; third, many businesses around the group buying platform to organize their own group buying.

Third, how to achieve the purchase market self-help?

In fact, for the group buying market, I had early warning, but of course many companies do not listen. Now do not say "horse before" or "hindsight" problem, and talk about "biting the incident" reflects the deep problem-the overall development of China group buying market will go? Any breakthrough ideas? I think the following points for the industry to discuss:

First, hurriedly will buy consumer platform and Intelligent Mobile Terminal interface. The rapid development of smartphones and tablets means that e-commerce, including group buying, should provide more convenience for the consumption of these new devices, rather than just buying by PC.

Second, hurriedly through group buying and preferential promotional activities. Group buying is essentially only the former bulk purchase deformation, but through the network to organize more easily more convenient, but after all, and preferential promotional activities similar effect, it can be included in the promotional activities. Of course, this is a proposal for those general non-group buying platform sites.

Third, give full play to buy the platform of the professional functions of group buying. Speaking of some enterprises around the group buying platform to organize their own group purchase, then the group purchase site should find ways to reflect their professional advantages, such as clear classification, management norms, service and operational convenience, and should be as far as possible to avoid or even eliminate those who have "smart" suspicion of behavior.

Its four, hurriedly will buy function and lbs for organic convergence. There are reports that more and more users will open at any time in the outdoor and lbs docking discount query function, anytime, anywhere inquiries and preferential information, then asked to buy Service site is not in the "one" in the problem solved immediately after thinking of docking with lbs.

Its five, hurriedly will buy the focus to 234 line city. According to statistics, Chinese group buying users about 40 million, the first-tier cities have been relatively saturated, so can be a total of group buy to two or three or four line cities, perhaps the local groups will be smaller, but may develop a large number of new users.

Fast New Year, we not only do not want to "bite people events" and other similar events, but also hope that people from all walks of life have a harvest at the end of the year, happily. For the purchase of things, if a year or two ago to listen to advised the Ben should not enter this bureau, has been in it and cannot be transformed, it is recommended to refer to the above views, brainstorming, more ways to break through and self-help. (Author: Chen Yongdong, e-mail: cyd888@sina.com)