How to see SINA and 360 revision

Even for many large websites in China, traffic is a scarce strategic resource. Because the business model they have is how to make a profit on the acquisition and distribution of traffic. How can I use the traffic value maximum? This is very important for portal sites.

For example, in the day before yesterday and last time, two large traffic entry page successively revised : Sina homepage and 360 Web site navigation. In the words of Sina, the revision is "a major change since the establishment of the 1998 to 15 years ago", through the news portal and micro-BO information platform. 360 Web site navigation is highlighted in 7 sections, the news, film and television, novels, tourism, games, shopping, app and other information content, in the form of non-URL list to be aggregated.

News portals and Web site navigation station products look different, but do the same thing: one is to assign traffic to their own information page or advertising links, one is to distribute traffic to advertisers or their own content products. The revision is only in the distribution way to do some "loose or four Twilight three" adjustment, in fact, and not "revolution", "subversion" and other grand themes.

Sina's revision, the most people concern is not a variety of popular page design to join, but Weibo in the portal has a more in-depth combination, such as the inclusion of micro-blog search, micro-Blog generated content, micro-blog ads. In other words, the old information portal after the revision of the micro-blogging business to increase the flow of injection and support ratio.

360 of the revision, it is in the navigation made a point of change, highlighting the news, film and television, novels, tourism products, games, shopping and mobile applications several sub columns, and mutual through. It is noteworthy that these are the 360 of the previous launch of the search outside of the aggregation of content products. Obviously, the revision is also in addition to the search, for these simple web site information navigation products injected traffic, cultivate and strengthen the user usage habits.

The portal is actually an outdated concept, Chinese Internet products and content more and more rich, the trend towards the central will become more and more obvious, although it will still be the most important information channel and flow distributor in the short term, but this channel is being weakened, its originator Yahoo's decline has explained this trend.

So, including NetEase and Sina, recent news portal page revision, in addition to user experience considerations, more is also considering how to deal with this trend, and gradually distribute or transfer to their own more products, such as search (Youdao, microblogging search) and social products (microblogging) and so on.

And for another form of entry-Web site navigation Station, news is its increase in user stickiness, cultivate user habits of good things. Whether hao123 or 360 Web site navigation, in a bunch of noun links, since last year, has increased the news section. According to 360 of its own disclosure, before the revision, its left content area (5 News) of the news clicks more than 60 million times a day.

News portals and Web sites are still the Internet portal for netizens, and they are still the same thing that they're busy with--in three pockets. The distribution of regulation may be getting less traffic: to cash in, to meet the user's current needs and habits, and to nurture and support new businesses.