How to see the marketing ecology of short video from the cross-year party to CF cooperation

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For short video marketing, the author has a micro-vision of the annual party as an example, wrote a "broker stand aside to play entertainment" star "era" of the article, a large number of stars, all kinds of fun programs, at any time to share, 0 distance interaction and so on, let micro-vision into the broad masses of netizens, short video to do the party's way, A meaningful Cross-border marketing attempt on the entertainment industry.

And recently saw a sign of short video, hot game CF (through the FireWire) and micro-vision of the first cooperation, public data shows that in the 10 days of cooperation, micro-vision to cross the FireWire video for the theme of the CF effect of the CD hit the volume, accumulated high-quality UGC nearly million, and the CF Special Edition on the micro-vision platform users more active than the normal channel of 250%. Such data, has surpassed the traditional video marketing record, but also expanded the short video marketing the extension space.

From the current development of short video, has shown that micro-blog, a similar path to micro-credit marketing, which is based on the marketing effect of its own platform, has been gradually extended to cross-border marketing with other industries, but faster than micro-blogging, micro-credit, short video marketing processes, and rich media and multi-platform communication power, Let the promotion of the effect of a greater degree of release, but also to the mobile era to bring a new marketing experience.

The inner ecology of short video: self-platform marketing charm

Short video This new application experience, has now let a lot of users have tasted the "sweetness" of marketing.

For many stars, celebrities, the emergence of micro-vision, as a follow-up to micro-blog, after the micro-letter another self marketing, and fan interaction platform, and compared to text, pictures, video richness is also more expressive, such as Fan Bingbing, Liu Yan, Inchao and other published some funny video, each can reach 100,000, millions of play volume.

Many ordinary people also through short video to find the sense of existence and satisfaction, vine in the United States, and even changed the traditional star-building mode. A group of new recruits are springing up through a variety of apps, and are being used by traditional entertainment companies to fill records, advertise and participate in reality shows. Micro-Vision also has the same example, such as the Northern poetry, often released some light-hearted funny and philosophical micro-vision, grounding gas content to make her popular, currently has 1.28 million fans of her, has done for hand tour, wearing game clothing, take props, tell a few jokes, every month to take one or two of the video implanted ads, Get a decent income.

Not only the individual, many brand enterprises and media organizations, but also the short video as brand marketing, or media information release platform. Today's popular Ice bucket challenge, on various social platforms, short video because of the dynamic presentation and communication force, become one of the biggest winners.

From these cases, short videos, which are represented by the micro, are naturally marketing-capable and can be recycled within their own ecosystems to achieve external output, from initial ideas, to the threshold of video production, and to multiple platforms for interactive sharing and topic tag aggregation, For the user's self marketing provides a convenient condition.

The outer ecology of short video: The explosive power of cross-border marketing

As for the external ecology of short video, that is based on the characteristics of short video itself, such as user, video, creativity and communication characteristics, and other industries to form the marketing effect of grafting.

The CF and micro-vision cooperation, although not the first time in the online games industry, but to provide users with customized CF special Edition and CF exclusive effects, it created a new marketing model short video. The characteristics of young users, the impact of video performance, as well as the interaction of communication and sharing, is an important reason for the cooperation between the two, and finally through the tag aggregation, this marketing further spread.

In addition to online games, from the industry, film and television entertainment is also the case, like some time ago, chopsticks Brother's Divine Comedy "Small Apple", the strong rhythm of the song and dance quickly led to the user in micro-visual imitation sharing, and with a fire to this song as the theme of the film, a new media culture marketing classic case; for some cars, food, Beauty and other heavy vision products, because the video than simple text, pictures more impact, so more can stimulate consumers desire to buy, and short video segmentation of Creative video, and with a variety of mainstream social platform to get through, it is easy to form viral transmission, which will change the way the network marketing.

It can be said that this short video of the Cross-border play, although only a short period of 8 seconds, but its channels and the accuracy of the audience, the soft implantation of the needs of the audience, but also better to avoid users of blunt traditional marketing methods of resistance, to create a brand in the eyes of the user's good image.

In the current social media marketing, short video media and the richness of the platform, as well as the integration of open relationship chain and channel tag circle attributes of the application, with the development of mobile Internet, brand enterprises to new media marketing to bring more imagination space.

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