How to see the temptation of data marketing from the sports case of Beijing emblem

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Bigdata, familiar? In this digital era, the traditional operation analysis is important, but with the times to improve the operation of the shop Analysis way, you are trying? Store data tools Quantum constant path, etc., is not for you to see but for you to use Oh! Today, Push Kazakhstan network small make up with everyone into data mining, into data marketing.

The picture above is the Beijing emblem Sports sports Taobao store sale data, first gives everybody to see the effect. But don't get it. Ah, this data is not what I said data analysis ha. Perhaps some small sellers see this result, very envy. In fact, this result is not excellent. How to achieve such a result? I can't wait. Let's see how the store is doing data mining.

First of all, from the natural flow, analysis of shop basic data. In Taobao, the natural flow of course to the main search flow, free, efficient. From the natural search flow accounted for, we can see whether a source of traffic is abnormal, high proportion of natural flow reflects the overall health of the shop is good.

From the last 7 days of visitors from the source can be seen, Beijing emblem Sports Sports search flow accounted for relatively large. According to this data, we can dig deep, since the proportion of such a large search, the seller search the key words? With the key keywords, it can help us better decision-making, which baby can be properly optimized to add these words, with these store heat search words to help other baby to enhance the search flow.

The following figure is the seller shop in the part of the search for the words of the screenshot, pushing the network small series with everyone to see:

As you may notice, I made some marks in the diagram. These data, the total flow rate is not high, but from the click rate and conversion rates we can find out which keyword-guided products are high conversion, which can be achieved transformation. The data in the Chinese box shows that the conversion rate of these keywords is high, which means that these words have a higher rate of marriage in the store, so we can add the baby's display by appropriate optimization by adding these high conversion keywords. Then look at the data in the circle, the click rate is very good, but did not translate. Now that we know what words baby has not translated, we can explore the reasons for not transforming, or the title and description of the gap, but also may be price factors or details of the page is not clear and other factors. Digging out the cause and then targeted changes to the baby, Ascension Baby transformation is not more direction?

Next is the external flow factor analysis, we can also refer to the Seller Center Data tool to excavate the information. A look at the main deal baby, that is, store hot baby; second, look at the source of traffic, mining potential promotional resources.

Analyze the selling treasures in the store to find information that will help you optimize other treasures. Selling baby, there is always its advantage, this shopkeeper should be the clearest. We have to do is familiar with what is hot products, through the best-selling products to do related marketing. The push-and-sell small series notes that many sellers have a baby show under each product, but not every product has a flow, so the association is not friendly. What we need to do, is only in the high sales baby below appropriate to do the relevant recommendation can not affect the details of other products reading effect, quality user experience can retain old customers, attract new customers.

The flow source constitutes the data, in fact can excavate many effective promotion resources. From the composition of the map can be found that more sources of resources, to help us timely update the promotion of decision-making, cost savings! At the same time, the analysis of specific sources of traffic, to help us find more promotional channels, expand marketing means, and constantly increase the flow of the store source, thereby promoting the whole shop display volume of the rise, resulting in more transactions.

How's that? is the magic of data attractive? Data analysis tools Every shop has, why not take a good grasp, spend some time research? Instead of sitting around and waiting for visitors, it's better to study and analyze data than to be a myth. Have more time to talk with the push-Kazakhstan network small series of exchanges and exchanges Kazakhstan, study together, and progress together! Article by the push-HA network www.tuiha.com original submission, reprint please note that the copyright information. Welcome to the micro-credit public number cnzzfamily common learning and progress.