How to seek a new breakthrough in the new situation of medical soft paper release

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With Baidu's new round of sweeping, medical soft wen, especially the soft text of drugs are again affected, the media have issued a warning, "refused a certain drug articles", "refused the article", a lot of "disaster-stricken" enterprises suddenly lost the backbone, previously in the timely release of the manuscript, are now sent out, how to do? My ranking will not fall down, how to do? How to recover the loss, how to cater to Baidu taste write good soft wen? Small series thought:

1, catch the bright spot, find the cut-in point. First of all, the medical soft article one of the main point is to understand the user psychology, analysis of what patients want to know? Why do you know this? What are the bright spots in our hospital to hold the patient's heart? Second, to reflect on their own, to find out the difference with competitors, looking for "bright spot", is more advanced technology, more thoughtful service, or more favorable prices, articles to YANZHIYOUWU, to let patients see the benefits. Third, the use of the current hotspot, of course, it is best to connect with the business hot topic? For example, from a common pathological phenomenon? The recent earthquake, H7N9 avian flu, etc., from how to do a good job of prevention, control of illness and so on, some of their own business characteristics or prevention of knowledge and clever link, as long as the point of entry, the other is easier. Therefore, the medical soft article one of the key point is to pay attention to patient needs timely.

2, medical soft text title is the finishing touch of the pen. The importance of news headlines, just like the finishing touches, can be described as a title, the title of the defeat. First, the name of the corporate website must be included in the title, this for the network two transmission plays a vital role, and the title is the first time to show in front of netizens, how to make the eyes of netizens, a strong desire to click, the title of choice, it is easy to seize the eyes of netizens, the title of the charm is this. But with the "Best XXX Hospital"? So-and-so the best hospital "has been arrested, Baidu for these ambiguous and vague title of the" enthusiastic blow ", how do we deal with this phenomenon? is to continue "mortality", holding the "wide net" type of opportunistic, or another alternative. Small series think that innocence is not a road. Why we always in the "most, best, XX best" Such words hanged death, even if Baidu does not check, consumers can not accept. Think of the patients with the heart to seek a certain way to disease, the results of a search, are "best, best", I faint, I think you are dizzy. Go to a blundering, "Nanjing XX Hospital for you to illuminate xxx (disease name) on the Road of Darkness", may be in front of a bright, pure and simple often more close to the patient's state of mind!

3, medical soft text promotion is a protracted war, not loose, fishing. Many enterprises are very interesting, why do you say so? They often consult small knitting, always such a ask, "Hello, you think we should send a few can let our website keyword row to Baidu homepage?" "Hello, why I sent the article does not include it, others have received?" "Hello, why I published the article in Baidu home page did not rank it?" "Small make up really very rogue, I also want to ask them a question, if you think that send one or two articles will row to Baidu home page, then let others love why, others are also published soft Wen ah?" Baidu is not a person, we can not ask it what, on the contrary we can only meet his requirements. The Ancients Cloud "persevere, then the big thing becomes!" ", one or two articles want to affect" Baidu ", ridiculous! If a senior promoter, he will tell you, you are not a fool, Baidu is not a fool, the reader is not a fool? Just one or two pieces of manuscript want to be all right, perhaps Baidu has already closed! Enterprise News Marketing Soft text promotion is a protracted war, only constant insistence, constant speculation, continuous network coverage, network brand can be deeply rooted in the public, causing consumers ' attention, and eventually produce purchase behavior. Maybe you don't need a lot of hair at a time, the key is in the article quality. Perhaps every day to continue to send one or two pieces of high-quality manuscript, to maintain the attention of readers, you are successful!

Finally, no one is a fool, especially consumers! Remember!

This article originates from the gold panning Soft article: http://www.faruanwen.net/tuiguang/2013/0503/20447.html, reprint please specify!

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