How to seize the opportunity of home appliance manufacturers in mobile internet era

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

China Investment Advisory Network in a Chinese household appliance manufacturing Prospects Forecast report that: since 2009, in order to deal with the negative impact of the economic crisis, the country relies on home appliances to the countryside, old for new, energy-saving three policies, stimulating domestic demand for rapid growth, traction industry to low energy consumption, energy efficiency upgrade transformation 2011, the product structure of China's home appliance market has been further adjusted, energy-saving, environmental protection, green products to further improve the proportion. At present, there are two trends in the development of the global home appliance industry: One is green Low-carbon, the other is concerned about user needs. In order to adapt to the change of industrial structure, Chinese household appliance Enterprises must actively carry out the transformation of low carbonation of industrial structures. So now many manufacturers are highly concerned about green Low-carbon and user demand, a Low-carbon environmental protection and energy-saving and user-friendly smart appliances in the market is very popular. In Japan, as the world's leading intelligent home appliances, but also has long been intelligent home appliances extended to remote intelligent household appliances, the use of mobile devices to achieve intelligent remote control. But now we still have such trouble: when watching TV turned over to see the remote control traces; summer work back home to open the door cool wind is not likely to happen, unless the door forgot to turn off the air-conditioning. Maybe this time we hope that these appliances can become more intelligent, more humane. When we are still on the way home, we can through the mobile phone to dozens of miles away in the control of home appliances: Air-conditioning in advance refrigeration, rice cooker start cooking, water heater began to operate and so on

But in China, such intelligent home life has not been really popular. Only people in the eyes of the mansion, Villas can and intelligence, although the state of the property policy has been regulated, so that the market began to appear some of the hardcover commercial housing launched parity packages, but only some real estate developers out of the smart home room is still limited. Intelligent home life characteristics are "convenient, fast", pay attention to user needs and experience, this will inevitably make us immediately think of mobile internet. Because the mobile internet has been gorgeous with this era together, whether food or clothing, we can see everywhere mobile internet technology gradually in all walks of life.

According to the latest data survey of 2012 in the third quarter of the League of Friends, the total number of devices in China's iOS and Android platforms has reached 200 million in October 2012, with mobile applications starting to grow by 223.2% in the third quarter compared with the second quarter, and the rapid development of equipment has turned to user involvement. The development of China Mobile Internet has reached a new height. "Convenient, fast" has become the most basic pursuit of young consumer groups. The mobile internet technology implanted in the household electrical appliances industry needs prompted the development of mobile phone remote control appliances industry, industry experts predict, with the number of smartphone users and mobile internet technology increasingly mature, mobile phone remote control industry will transition from the initial development to a rapid development stage.

The domestic appliance giant Haier Group launched two years ago to let the customer experience the advanced thing networking function air conditioner, the biggest feature of the product is the ability to set up the intelligent mode of the air conditioner through the smartphone, to judge the air quality automatically, to have the function of monitoring and modifying the parameters of the air-conditioning in home, and to add the remote monitoring function of the home alarm. In short, it is the function of the air-conditioning remote control implanted into your smartphone, but also to break through the traditional remote control and equipment, the distance between the harsh requirements, the original short distance remote control into remote control. From domestic home appliances giants and network giants have shot the water smart home market and many international enterprises to domestic smart home appliances manufacturers mergers and acquisitions case can be seen, China's smart home appliances mobile phone remote control market potential huge business opportunities. More and more manufacturers are also aware that the mobile phone remote function to give the product new value-added is not to be underestimated, an advanced Internet experience can increase the selling point of the product to increase the sales, enhance the brand influence; Secondly, the product function can be adjusted to make the price moderate and improve the profit. Finally, when a device fails, Mobile phone can get all the working parameters of the equipment, so as to quickly diagnose the cause of failure, which is a major breakthrough in the efficiency of after-sales service.

"At present, with the rapid development of mobile Internet industry, the realization of mobile phone remote control appliance technology to professional application development company is no longer a problem, manufacturers only need to install sensors in home appliances, home appliances and mobile phones connected to the Internet, the mobile phone to start the application software will be able to carry out unimpeded information exchange and remote operation The development cost of sensor and application software is not a problem for many home appliance manufacturers. Mobile phone remote control air-conditioning, water heaters, curtains, lighting equipment, remote video surveillance housing and so on are we provide customers with one of the most basic business, we look forward to more innovative enterprises, with us to let wireless life concept spread to tens of thousands of families. "Guangzhou well-known application development company Shengo Soft (abbreviation 3GMS) CEO Lu Xiao 燚 Introduction said. At the same time, a large domestic appliance manufacturers also pointed out: "As a production side, we have developed to a certain scale, is very willing to use mobile internet technology for their own enterprises inject new blood, but to find the development of strong technical strength of the company is also very important, after all, for the factory, In such a project is to put a certain amount of human and material resources. We're looking for companies that can deliver a more comprehensive suite of solutions.

"With the advent of an aging society, remote control technology will also make a difference in protecting the personal safety of the elderly, elderly people living alone, can install sensors at home." In case the old man has a situation at home, he can pass the information to his children in time. Rongmong, deputy director of the Center for Chip and Systems research at Shanghai Jiao Tong University, predicts that this intelligent application of personal safety and property security will be a major trend in the development of the technology in the future. At the same time, the modern people pay more and more attention to the personalized life, especially in contemporary China, as the main house of the army, trendy and fashion has become their words. Smart home Appliance Mobile phone remote control as part of the home appliance parts of an essential part of the natural to let it into their living life to meet their personalized needs. The rapid development of Mobile information technology has improved the possibility of remote control of household electrical appliances, and has realized the informationization and automation of family life to a great extent, which satisfies people's needs of comfort and fast-paced life. This demand for life is believed to be more generally achieved with the joint efforts of national policy, producers and application developers.