How to select and expand bidding keywords

We know that customers in the search engine stage and behavior, and then according to these behaviors combined with their own products to expand the keyword, keyword is the core part of the BID promotion! Select the right key words, bidding on the success of half! So how to find quality keywords? The following small head bidding software small series introduces several methods:

1. Baidu bidding background, keyword Recommendation tool:

Features: Baidu bidding with the keyword recommended tools, Baidu's own things, quite accurate, the number of keywords is very large, broad coverage, basically keywords have. If the account's keyword delivery strategy is the number of key words in exchange for clicks, you can choose a large area of its recommended keywords. If rely on a few keywords to match show, can according to the competition intensity, choose keyword search quantity >10 word. Keyword recommendation tool can be in the entire Search Account page or a single unit to choose keyword Add! More can use http://www.aliyun.com/zixun/aggregation/11238.html "> Baidu Promotion Assistant, the effect is basically the same, and more convenient and quick!"

2. Search Term report:

Features: Easy to get Internet users search the intention of strong quality keywords.
You can search the keywords in any time period, the report will show which keywords, the account is not added. And these words are the Netizen search intention obvious quality keyword, then we can choose to add these accounts do not have the keyword, so accurate quality. When the number of these keywords is large, it is recommended that you download it, remove the key words already in the account, and then add the categories. Of course, it is also important to do negative keywords!

3. Dropdown box words and related search terms:

Features: Baidu dropdown box and related search terms, fully embodies the Chinese people's personality and pay attention to Chinese search habits: fast and simple, not willing to think, afraid of trouble! Dropdown box and related search terms, quickly and simply tracking the needs of netizens, so that we can accurately cover! Dropdown box and related search terms, each do Baidu bidding personnel will do, so this part of the word, the competition is very big, want to have good effect, that the rest will see Keyword quality optimization ability and bid.

4. Business Access Keywords:

Features: Business Qualcomm has access to the key words, very accurate, effective, customer intent is very clear, high-quality quality! Business through the key words, divided into: Effective consultation and invalid consultation words. Effective consultation words, we should focus on maintaining good! Invalid consulting words, through the access time, page, stay time, bounce rate, landing page content, etc. to analyze, why the customer did not consult, what is his real needs? So that the potential to increase efficiency, so that the invalid become effective! Business through the keyword, you can download the whole, as needed to add! As with the search Word report, we need to do the negative keyword!

5. Long Tail keyword cut word combination
This is the word "Tianjin financial software Price" can be rearranged into "financial software price Tianjin" and so on.

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