How to select domain name suffix from both SEO and user perspective

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Recently, a client asked me to give him a website, ask me from the SEO point of view, how to choose the domain name suffix.

The so-called from the SEO point of view, refers to the keyword from the perspective of ranking. The meaning is that the corporate website to choose which domain name suffix, the keywords in Baidu, Google ranking more effective.

Domain name suffixes currently used by domestic corporate websites are .com, .cn, .net.

.com is the most common international domain name suffix, .cn is a common domain name suffix, .net is also an international domain name suffix.

I've seen some judgments in some SEO tutorials before: With noncommercial .net has a higher ranking advantage than with commercial .com; for Chinese, the .cn for Chinese domain There is a certain advantage over non-regional .com.

I think this judgment is wrong.

For search engines, .com, .cn, .net all have the same weight. Baidu, Google can not because of. Net with non-commercial, gave. Net higher weight; Baidu, Google can not because. Cn is a Chinese domain, give. Cn higher weight.

Here I will popularize the basic knowledge about domain names.

Usually a website home page URL, is composed of three parts. For example: www.hao123.com. Among them, www is the abbreviation of the world wide web, you can also call the web, is the domain name identification; hao123 is the domain name;. Com is the domain name suffix. Remember, hao123 is the real domain name. However, usually we just call www.hao123.com as a domain name for convenience.

When we register a domain name on a domain name website (such as www.net.cn), it prompts you to first select the domain name suffix. When a domain name registration is successful, the domain name and domain name suffix generated at the same time, forming a unique website home page URL. At this time, the domain name and domain name suffix have a weight of 0. No matter what domain name extension you choose is .com, .cn or .net, the weight is 0.

We still www.hao123.com as an example to illustrate. When hao123.com just completed the registration, the weight is 0. After some time, hao123.com will gradually increase the weight. Because weight is a key factor affecting keyword rankings, the higher the weight of a domain name, the more rankings the keyword has. This is why, there is a certain weight of the domain name, the domain name trading market will be very popular.

You have to remember this: domain name registration, and use the longer, the higher the weight. Note that I am referring to "use", that is, to be the official homepage URL of a website. If this domain name has only been registered, and has never been used, then its weight is basically zero.

So, from an SEO standpoint, domain name suffixes are the same regardless of the choice of .com, .cn, or .net, and not much difference.

However, the choice of domain name suffix should also be from people's habits to consider. The vast majority of domestic business sites are selected. Com, and ordinary users are more accustomed to using. Com, so when choosing a domain name suffix, as far as possible use. Com as your domain name suffix.

If one of your favorite domain names + .com has been squatted by others, then you might consider choosing other domain name suffixes. For example, you are doing stainless steel, you like buxiugang this domain name. Now that buxiugang.com, the domain name + .com, has been preoccupied by others, then you may want to consider using buxiugang.cn or buxiugang.net or buxiugang.com.cn or buxiugang.cc or buxiugang.net. cn. These are all possible.

Another example, your business is to do stainless steel, there are two domain names for you to choose from: bxg888.com and buxiugang.cn. Well, I would suggest you to use buxiugang.cn. Because according to people's habits of mind, he does not necessarily know what bxg888 mean, but he knows buxiugang what it means.

So, choose the domain name suffix, from the user experience point of view. This is very important.

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