How to select keywords and set title tag

Source: Internet
Author: User

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Choosing the right keywords is the basis of network marketing for the network marketing staff. Bright Gold will talk to you about how to choose the right keywords and how to set the title tag.

Choose the right keywords.

First of all, you need to know the product or service you provide the common name, understand the product or service there are no other commonly known, understand how your customers call this product. The best way is to communicate more with customers and ask them how to search the product online.

See how competitors in the industry set keywords.

Use a variety of ways to list as many product keywords as possible. After you list the keywords and see how competitive they are, you can usually see the keyword heat through search engine search. Search engine in this keyword, there are about two places to reflect the heat of the keyword:

One is the upper-right corner of the data displayed, such as in Baidu Search for ' marketing-type site construction ', the message is ' Baidu, find the relevant page about 783,000, spents 0.185 seconds ', the number of related pages to show that the key words of the greater competition.

There is another one is to see Baidu promotion, the keyword in the promotion of Baidu to show the number of promotion and in the bid ranked advertising needs to pay higher prices that the keyword competition is also greater.

Probably understand the competitive intensity of all the keywords, to choose what keyword to do optimization in the mind some of the spectrum, as much as possible to choose hot, but the competition is relatively small keywords.

Choose the keyword you want, how do we optimize the title tag?

The title Tag title tag includes three parts: title, keyword, description.

Title: Display in the top of the browser text, is the search engine crawl key, please use different keywords to form the meta title of each page, Word control in 40 Chinese characters or 80 English, use the punctuation mark please try to use half-width, or-symbols, do not often modify! Example: Dongguan Marketing-oriented website construction-bright Gold network (after the company name does not need to fill in, the program has been automatically implemented)

Keywords: Display in the source file for search engine to judge the page keyword use, Word control in 80 Chinese characters or 160 English, content please include Meta title, use the punctuation mark please try to use half-width, or-symbols, do not often modify! Example: Dongguan Marketing-oriented website construction, marketing-oriented website construction, Marketing website

Description: Displayed in the source file for the search engine to determine the core content of the page, Word control in 80 Chinese characters (formerly 130 Chinese characters, Baidu just changed the rules) or 160 English, content Please include meta keywords and the key words effectively repeat 3 times, use the punctuation, please use half a corner, Or-symbols, please do not change frequently! Example: Dongguan Bright Gold Network professional team to provide you with marketing-oriented web site construction, the company's marketing-oriented website construction team from the website construction instructions to the artist to the Div code to the. NET program are original, and strive to provide customers with the most professional marketing-oriented web site. Construction Station Tel: 0 769-22992825

Different pages should write out the title tag for the specific content of the page. Do not use the same keywords for two pages.

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