How to select keywords based on user's behavior pattern

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

1. User online behavior mode

A. Internet users often use web search frequently, whether it is search business cooperation, news information, life, private business and other aspects of information;

B. They often search for certain information, the relevance of their own goals to choose to click on the content of the information;

C. Ranking of search results (engine ranking position) SERP concept: In the results of the relevant search terms, the first page (excluding the relevant search engine itself business promotion partners) will usually list the results of top 10, This phenomenon is usually interpreted as serp top 10.

2. The higher the ranking, the more opportunities for attention

As a regular user (visitor), typically, their behavior is to be interested in the content of the site appearing on the first page of the search results and on the second page after obtaining the relevant search result information, and surveys have shown that in the user search behavior, percent users rarely click on the page content after the second page.

3. Business transformation

Network Marketing is a popular formula: Network Marketing = visitor * Business conversion rate.

How to obtain traffic, especially the key target user groups of access traffic, for network marketing is critical.

If you belong to a company, the enterprise has an industrial product A, you can in the large flow of the site to put your site ads, that approach to obtain the essence of the site is very large, but the real transformation into a business partner is not optimistic;

And if some users (most likely your business partner, or a commercial competitor), search through the search engine keyword A, click into your site, they are with a certain demand in the network to search and choose, so that the search engine itself embodies the function: to bring the target user group attention!

And then back to search engine results (SERP), the general rule is ranked the more forward, get attention, the higher the chance of clicking, how to get a good ranking for some of the target keywords? This is the area of SEO focus on research. (Of course, some search engines will have a lot of their own business promotion information, reflected in the search engine results, the status quo is the vast majority of search engines, pay for their own promotional information, in search results on the right or above reflected).

In short, SEO goal is the keyword natural search rankings. Article Source: http://www.0757SEO.com