How to select keywords during optimization

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SEO optimization process, the selection of keywords is a very important step, can be said to be a good SEO first step, the following we began to discuss how to specific optimization keywords, the following are mainly some of the selection of keyword practice, and in the selection of keywords in the process of misunderstanding. Specifically in the following areas

1. According to their own website industry lists a large number of related keywords

2. Degree of competition in the keyword

3. Number of keywords searched

4. Calculation of keyword Performance

5. Select the target keyword and long tail keyword

6. Establish long tail keyword form

7. Layout keywords on the page

8. According to industry rules, choose different keywords in the same period

The first step: according to the industry characteristics of their own site to list a large number of related keywords, here refers to the establishment of a total list of keywords. Through various ways and means to get as many keywords as possible, in the Excle table can be listed according to the type, such as: synonyms, typos, qualifiers, functions, attributes, action, comparison, etc., such as the author's website is a medical examination of the site, That will be through Baidu Index and competitor's website lists and medical examination class related keywords.

The second step: by using the search engine keyword tool, lists the keyword information the statistics list, thus to see the key word competition degree. Here can be listed separately Baidu and Google statistics out of the information. Baidu and Google can be the keyword list of data downloaded, in Excel or TXT file to save the form. Of course, Baidu does not have Google kind, Baidu can only download the keyword list, the data have to add their own. And Google is a very sophisticated Excel table.

The third step: the number of times the keyword is searched, mainly to prepare for the selection of the target keyword and the subsequent calculation of the keyword performance. At the same time in this step can do a competitor analysis. The same can be shown in the form of a list. We can search for keywords through search engines, get the number of keywords to be searched, and then select the top 10 in the ranking, through the PR value, chain number, keyword density in all aspects of the competitor analysis. Here you can use the various keyword tools available online to count.

Fourth step: Calculate the efficiency of the keyword, here is a specific calculation formula, of course, the results calculated here is only a relative value, used to compare the various keywords between the approximate performance. The specific formula is as follows:

Keyword effectiveness = number of searches/(normalized search results x0.4+ normalized bidding price X0.6) The normalization here refers to the result of narrowing the number of results. That is, select a maximum value, let it shrink to 1, the other values in the same proportion of the reduction, you can see the operation of the instance.

Fifth step: Select the target keyword and long tail keyword. Select 1-3 target keywords. According to the above statistics obtained data, follow the following principles to choose.

Keyword not too broad

The target keyword is also not suitable for too long, too special

Think from the user's point of view

Select the most searched and least competitive keywords

and website related

After selecting the target keyword, the rest of the keyword can be used as a long tail keyword for future optimizations.

Step Sixth: Create a long tail keyword form, which is primarily to create a list of keyword and URL correspondence. For later on the page to do the optimization ready. One of the long tail keywords can only correspond to one URL address, but a URL address can optimize multiple long end keywords. It is also recommended to create the same form for the target keyword, or to add a long tail keyword form. This operation will be the next page to build anchor text, providing a great convenience.

Seventh Step: Layout keywords on the page. We follow the principle is to use the home page to optimize the target keyword, using content pages to optimize the long tail keyword. The location of the specific optimization can be divided into: Title titles, keyword tags keywords, description tag description, body, navigation, pictures and other locations to optimize. The specific optimization techniques we discussed in detail in the fifth chapter.

The eighth step: each industry has its own development rules, have their own characteristics, there is a light season every different season sales law is the same, so according to the industry's development rules, regular to do the key word adjustment is also very important, such as the author of the medical examination industry has a more obvious law, 2-March is the time for the registration of a nurse's qualifying examination and the time of application for a practising physician's examination, all of which we have to select targeted keywords, such as the National Medical Examination Network entry, registration time for practicing physicians and so on.

Finally, say a few key points to avoid:

(1) meaning too broad words: If you are the production of women's clothing manufacturers, perhaps you want to "ladies", "clothing" and so on as your key words, please take "clothing" to Google to try it, you will find that the search results incredibly for 5, 450, 000, want to stand out among so many competitors is difficult, on the contrary, In the "Short sleeve", "Long sleeve", "vest", "suspenders" and other such specific words of the search results are much less, so you have more opportunities in front of competitors. Therefore, according to your business or product categories, as far as possible to select specific words, use more accurate keywords, you can limit the possibility of conversion to your real customers visitors, so that in a relatively short period of time to show the effect of SEO services.

(2) Untested keywords: Many people in the election of the "best" after the key words, without the test will be hastily submitted up. If it's really "best", test it. You can use the free tools available online for keyword analysis, the general function of which is to see how often your keywords are used in other pages, and how many people have used these keywords in search engines over the past 24 hours.

(3) It has nothing to do with its own products or services: Some people in order to attract more people to visit, in their own keywords to add irrelevant hot keyword, doing so sometimes can improve the site's traffic, but imagine a search for "MP3" people, I am afraid it is difficult to your production of cloth sofa interest. Since your goal is to sell your products, it is not only annoying but pointless to increase the number of visits by such cheating. More likely to be the search engine that is SEO cheating and received punishment.

(4) Cover too many keywords: some web site construction people hate can not be in the home page to all the keywords are optimized, so in the design of the site in the title of the homepage piled a lot of keywords, in order to improve the rankings. It only makes things worse. The optimization of the home page should be limited to up to three key keywords. Make sure your home page title is no more than 30 English words in length. Especially for those who are more popular keyword SEO optimization services, to be in the fierce competition to get a better ranking, often on the keyword density has higher requirements. For other keywords you can completely in other pages to do the corresponding optimization, there is no need to squeeze to the homepage to optimize. Therefore, for large sites, the best each page has a different page title, and each title contains keywords, so that the content of the site more into the Search engine index range.

(5) Blindly repeat the page keywords: keyword density of the size of a site has a direct impact on the ranking, but is definitely not the number of times the more the better. Someone in order to increase the frequency of a word on the page, and deliberately repeat it, such as in the title bar appears "Haier Haier" and things like that. However, now many search engines can see through it, they count the total number of words on the page to determine whether the proportion of a word is normal. Once the "default standard", the effect, thereby reducing the site score, there may be forever your site shut out. So in the use of keywords, as far as possible natural fluency, in line with the basic rules of grammar, do not deliberately repeat a keyword, avoid enumerating the appearance, especially in the same line of continuous use of a keyword more than 2 times.

(6) Ignore the location of keywords: keyword in the right place to appear once more than in the wrong place 100 times is effective. You need to be in the title, paragraph content, text content of the page header and footer, label and not even show.