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The construction of local websites, often encounter a problem, that is, do not know what kind of content to choose. Local website's profit way mainly is cooperates with the local merchant enterprise, this needs the local advantageous resources to have the full use, otherwise it is difficult to establish the local website. Pay attention to the quality of the site content, so that users feel the value, which is the key to the local people. Choose what content is the site operation of the first major difficulties, below, Wuhan Connaught Hui Sheng Technology and everyone together to discuss how to choose the content of the site material!
One, close to the needs of life information
The content of the website conveys, the information just can satisfy the user demand, provide the value for the user, will attract many users inevitably, raise the conversion rate, achieve the goal of the double win. Because it is needed, it produces the value of existence. User browsing volume and conversion rate, the local site is the core force of slow and steady. The most direct needs of users, is the demand for life. For example, "food" "tourism" and so is the classic unchanged, people tirelessly explore, not to mention each place has its own unique culture, local food, local classics, has been the main economic pillar of the local, to promote domestic demand at the same time, and constantly attract foreign resources. If we can make full use of these cultural and geographical advantages, provide users with the real needs of information, and local businesses to reach strategic alliances, there will be considerable benefits.
Ii. seizing the source of local news
Local Web site construction, we should make full use of regional news resources. Although gossip and gossip news can not bring direct economic benefits to users, it is also an indispensable part of people's daily life and can fully satisfy people's Curiosity psychology. Local websites should have a keen sense of smell in the news. such as a market special activities, such as the park will hold chrysanthemum exhibitions and so on, the local site has a full advantage of mining local news, the information from their own website to the entire Internet.
Third, seize the eternal topic
Emotional article is an eternal topic, many sites have opened up an emotional column. This article has a very wide range of subjects. "Love teaches you how to fall in Love", "How to deal with the family crisis" and other similar topics abound, old-fashioned but still have a wide range of reading people. In addition, such as "1153.html" > Health, "Parenting experience" "Constellation Diffuse chat" and so on, are more popular topics. Local site may be based on their own site, add related columns to achieve the purpose of attracting traffic.
Local TV stations, newspapers and other traditional media is also a good platform for information resources, which is the source of the latest local resources. The site can also use these channels, mining the latest information, update the content of the site.