How to select the right site for online advertising

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Friends who are involved in the Internet have encountered such problems, the Boss requests the network advertisement, needs us to some website detailed information to do some research and the statistics, the confirmation advertisement launches the website, actually this is a very tedious labor, many places we may not observe, or said cannot consider.

And for the choice of network advertising site, we need to pay attention to the following points:

Find a website

For the large-scale portal site, Sina, NetEase, Sohu and QQ and other portals are known, we do not need to find, of course, high advertising costs not every company or individual can afford. But for an area you're unfamiliar with, looking for popular or popular sites in this area is more than just definitely, it takes a lot of heart to put some thought into it, and of course, if you have friends who live in the area and are familiar with the local internet situation, the most direct way to do that is to give him a call, Consult. And if not? Then we can:

First, the use of Force Navigation website (hao123\2345\265 navigation, etc.)

Usually the navigation site will include some of the more well-known local sites, such as Hao123 has a dedicated local website column, you just need to search by location can, through the navigation site, we can initially find the local site we need.

Second, the use of search engines

When we need to use the search engine, suggest Baidu, Google, Bing, SOSO, Youdao together, all search engines have keyword association function, in which may be able to find the site you want. Although the search engine function is similar, but each kind of search engine's emphasis is different, wants to have a more complete information, we need many kinds of reference and the screening.

Third, observe the friendship link

For the content of the site's relevance, many webmasters are willing to have similar information with their own site to become their neighbors. and "the same area" such a correlation is the webmaster to consider the scope, so we can also find the relevant site in a local site, "Birds of a feather flock together" in the site this piece is also useful.

Four, with the help of Baidu know, search and ask

We can get more detailed information we need through the question and answer form that Baidu knows.

At the same time, through the first three steps we can only get a relatively rough range, for the quality of the site and cooperation with them we need to pay attention to some of the problems, we can know through Baidu, search and ask, Tianya questions and so on the site to find their own answers, usually have local enthusiastic netizens to help answer such questions, To identify some of the sites that we need to discard.

Second, the target site screening

Looking through the above Web site, you can find a lot of sites, and what are the basic conditions of these sites? This is important and we need to do some physical examination of our chosen subjects.

It is recommended that you classify the collected sites before you filter them, such as portals, forums, classified information, entertainment, or other things, and then we can use the software to do the following:

1, Google related tools

The first recommendation is Google Adplanner, followed by Google Trends for Websites,google 2 tools are free, but also many professional web analytics practitioners like to use tools, the Internet has a lot of their use of methods, Here is no longer to repeat.

2, Eric Iuertracker

The concrete effect how the author does not have a very good concept, its principle is according to the Netizen client load sampling to analyze the website traffic, accuracy relatively accurate and science.

3, Webmaster Tools

Webmaster tools have a lot, now I use is Love station webmaster tools, of course, the Webmaster's home tool is really good. Through webmaster Tools we can get a lot of details about the target site, such as whois, keyword and so on.

When we have the specific information of these sites, then we have to do is to organize their own data, excellent in the selection of the site you want. Contact the webmaster for some business communication.

Wait, do we still need to provide our boss with the information we have?

In order to show that we are professional, and more importantly to help boss better decision-making, we have to list the following:

1, the basic information of the website and the audience situation

2, related flow and cost analysis

3, your summary and suggestions

Okay, now we get the information we want, and we have done the task entrusted to us by our boss, but let us not forget to make a summary of what we have done, and we will be able to enter the field of veteran when we next mention how online advertising will select the right site.

This article by the Yi Wang net six floor original, reprint please indicate the original address: http://www.iehong.com/2012/jiaoliu_0607/448.html