How to select the Traffic statistics tool

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As a grassroots webmaster, we are often single-handedly. When the site is just starting to operate, it is often powerless. How to manage the operation of the website under the limited time and energy is an art and scientific job. In addition to the construction of internal and external chain, code optimization, advertising management, I think more important is the statistical analysis of website traffic. After all, high quality of flow, is the grassroots stationmaster to settle down the capital.

The website traffic statistics is a cliché topic. In some people's eyes, traffic statistics is daily up to see PV,UV, to understand the flow of the general trend. Many webmasters do not develop the habit of analyzing traffic. I think this way of traffic statistics is too simple and extensive. In fact, the Web site traffic statistics related to the rapid changes in the market, the powerful function of these statistical tools can help us accomplish a lot of unimaginable tasks. Apart from the underlying flow data, statistical tools in the market can also help us:

1. Search engine included optimization

2. Page design, revision, content optimization

3. Evaluate the promotion effect and optimize the advertising position

4. Improvements to the visitor experience

These are the top priority for the development and growth of the website, so the statistic analysis of the traffic must be put on the website growth agenda and get enough attention.

Currently on the market most traffic statistics tools are free, like GA (5 million PV), Baidu Statistics, CNZZ (webmaster statistics), Quantum, 52la,51yes. This gives us a lot of room for choice. Of course, except for free. There are a few principles to follow when choosing the Flow statistics Tool:

1. Service provider. Although the site grew early, some simple statistical tools were sufficient to meet demand. But the choice of statistical tools, like the selection of brands, the background of large companies will always make people more comfortable. Google, Baidu, Yahoo, CNZZ, these companies give people more confidence than some other team. Fierce competition, the law of the Internet market, small companies and teams, one day inadvertently to the next step, this case can not be rare.

2. Fast and stable. If the site hangs the code after the impact of the speed and stability of the site itself, and further damage to the user experience, have to say is not worth the candle. The rapid stability of the tool is ultimately the background of the service provider. According to my actual experience, Baidu statistics and CNZZ best, Google quit China Some of the changes on its products somewhat impact, and 51LA after the installation of the Web page speed is still lower.

3. Data richness. In the data positioning, the domestic flow statistics tools are divided into two camps: based on UV-GA and Baidu Statistics, based on PV Cnzz, Quantum, 51la and so on. This positioning determines whether to analyze the quality of traffic, or the number of statistical basis. From this point of view, Google and Baidu are still more forward-looking. In terms of data richness, GA has been reluctant to provide independent IP numbers, which is a little far-fetched. For the domestic stationmaster, independent IP number has to say is a very important concept.

4. Powerful function. Basic traffic statistics almost any tool can do, here is needless to repeat. But as I said before, traffic statistics mean more to us than just numbers. This point GA and Baidu statistics to do is still more than a chip. GA and Baidu Statistics Some of the customization capabilities, allows us to obtain the actual site optimization information, thus translating data into action. For example, Baidu statistics of the thermal attempt to see through the image of the page hits the heat, so that the structure and layout of the page optimization. This simple and effective function, for us with limited time and energy, is unsanitary. Also such as, GA and Baidu Statistical transformation path function, but also through the way of the chart let us see the key page user lost way, this function is also very practical.

5. Simple and easy to use. Sometimes I feel powerless in the process of exploring these statistical tools. The simple use of statistical tools is also extremely important to us. GA is finally out of the Chinese version, but for the users are not accustomed to, some concepts are too uncommon. Some of the domestic flow statistics tools, indeed more in line with Chinese habits. Although some tools advertising flood, the overall does not affect the use of webmaster.

In short, select the Flow Statistics tool or choose a strong and appropriate. Here also may disclose, the station has been using Baidu statistics. I used to overcome the "Baidu" The two words of love and hate. Put aside a lot of criticism of the bidding rankings, Baidu out of this flow statistics tools can talk about the director of the set. Especially in recent times with the thermal map as the representative of the upgrade, really let people see the statistical tool of the powerful.

Do not know webmaster in the use of traffic statistics tools, all have what experience, we may wish to share together.