How to sell more to the "Weibo era"

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In the past 2010, "micro-blog" has become the most popular word on the Internet, everyone can be Sina, Tencent, NetEase and so on to register a microblog account, and then you can freely express their want to express on the microblog content. To the elderly, down to the young people, students, all classes, all kinds of people are busy weaving "scarf", tell their own stories and feelings. Therefore, many people exclaimed that the internet into the "micro-bo era." At the same time, micro-bo by virtue of its strong influence, but also more and more by the attention and recognition of enterprises, micro-blog marketing budding.

Weibo marketing is becoming more and more important

Weibo is a user-relationship based information sharing, dissemination and access platform, users can through the Web, WAP and a variety of client components into the personal page, to 140 words of text to update information, and realize instant sharing. Therefore, many units and enterprises through the micro-blogging platform to update their own enterprise dynamic or have everyone interested in the topic, through friends and friends on the level of forwarding, to promote their own. On the micro-blog can and you timely exchange of relevant topics and phenomena, listen to different people's attitude and views, in this process to achieve the goal of marketing their own, this way is the new company launched micro-blog marketing.

As Baidu entry said, Weibo marketing has three-dimensional, high speed, convenience, universality and other advantages, enterprises can publish pictures, links, video and other ways to carry out product description, to faster transmission speed to their own products or enterprises more intuitive, more influential publicity, this marketing approach will often be more effective, So microblogging marketing is more and more enterprises as the focus of marketing. So it seems that Weibo marketing in the new year, will be more attention.

Microblogging marketing needs to pay attention to the method

Now the effect of microblogging marketing is not satisfactory, the way is not mature enough. If you want to successfully carry on your own business marketing on Weibo, you need to find a set of marketing methods that suit your own characteristics. Not just to publish their own ads and their own relationship with the content. If the success of the micro-blog on the promotion of their own, not only to achieve the desired effect, only a faster death. Therefore, who can dig out their own way early, who can be in the microblogging marketing platform to get more returns.

The author on Weibo marketing way interview Woo Jun Recruitment Network CEO Wu, Wu said: "We in Tencent Weibo, we have adopted a flexible marketing approach." For now, we have also attracted a part of the audience on Tencent Weibo, but want to really achieve micro Bo marketing, but also need to continue efforts. ”

Last year's microblog red Du Zijian, the successful launch of their own set of network marketing theory, now has become the Answer Media Co., Ltd. CEO, "play Weibo, we must first raise their own micro-blog, enterprises can not rush to advertise, the haste is easy to die." Micro Bo for at least six months, give sufficient answers. "Du Zijian said. Du Zijian also believes that consumers buy products is actually looking for the answer, find a suitable answer, and the enterprise to do is to give the answer.

In addition, the limited personal influence on Weibo will result in a limited number of fans, thus affecting the spread of power. In addition, micro-blog marketing lack of entertainment and fun, not easy to arouse the interest of the public, so, micro-blog marketing is also a lot of adverse factors. Working with celebrities to promote themselves with celebrity is one way to solve this problem. If enterprises find a way to carry out microblogging marketing, then the effect will be very considerable.

Traditional marketing model is still the mainstream

Although Weibo marketing is so "hot", it should be regarded as a marketing tool, not all marketing, marketing focus is still traditional mode, in micro-Bo marketing did not do before the mature, must not lose the watermelon, foolish. Wu to the author said.