How to sell oranges 12 kinds of tricks

Absrtact: Only inspirational stories will not let the Chu orange like now, what is the marketing story behind the orange? In Billion power network hosted the ninth China online retail annual meeting, Chu Orange Promotion Planning and responsible Sheng detailed the CHU Orange marketing Another

Only the inspirational story will not let the Chu orange like now so fire, the orange behind the end what is the marketing story? In the Billion power network hosted the "ninth annual China online retail Conference", the Orange promotion planning and the head of the Sheng detailed the CHU Orange marketing another point: like selling Coca-Cola as Orange.

Sheng said, how to make products both standardized and personalized cultural value? Coca-Cola's approach is worth learning. Coca-Cola in the bottle printed lyrics or popular phrases, is in the standardization of products to achieve a differentiated division.

Under this concept, Chu Orange launched its own "personalized" concept, through a variety of ways to interact with users and statistics of user data, the target users into 12 identity groups, and in accordance with the introduction of 12 personalized packaging.

According to billion power network, these 12 personalized packaging including for business people's "Thank you let me stand to make money", suitable for the literary youth "in the complex world has a enough", suitable for the parents of the "mother, remember to leave A to the MA" and so on, these packaging languages from the Internet popular language, With easy to ridicule ingredients, catering to the hearts of young users.

Shangwen mentioned that the Chu Orange in the marketing process more focus on open communication, "in the whole marketing process is not the past slogan, or preach-style, buy a time in central television constantly speak a word, by brainwashing way, let users remember." Do not give him the standard answer, to allow users to participate in the sense of participation and communication will be stronger. ”

"Recalling" the Ninth China online retail Conference