How to sell the house is the anxiety of all the developers now

Summary: How to sell the house, is now the anxiety of all developers. Lacquer Bo says the traditional real estate industry urgently needs the integration innovation of Internet platform. This year's real estate market is doomed to many stories. First, the intermediary boycott of real estate dealers, followed by SouFun strategy

"How to sell the house is the anxiety of all the developers now." Lacquer Bo says the traditional real estate industry urgently needs the integration innovation of Internet platform.

This year's real estate market is doomed to many stories. First, the intermediary to boycott the real estate electricity dealers, followed by soufun strategic investment in the world, the United Rich brilliant, and now has a lot of room O2O super platform.

Yesterday, the room issued a lot of O2O super platform-the housing business platform, thousands of agents, marketing companies, developers all the scene, including the chairman of the World Bank Chen Jinsong. Room Toto also invited the seventh rotating president of the Midtown Alliance, the new Bo Group chairman paint the platform.

It is understood that the building of the O2O Super platform, will provide the real estate industry, including resources platform, technology platform, service platform, including free open large platform.

Compared with the SouFun, the house a lot of starting time later, the scale is not big.

A lot of room was founded in 2011, is committed to the online information flow, offline business flow seamless integration, to achieve developers, real estate marketing, property consultants, brokers, home buyers and other multi-party information symmetry and service flow. For the above different groups, the room a lot of its own house treasure, the room point pass, customer many, room a lot of brokers, room a lot of variety of app products.

In simple terms, the house is a lot of real estate transactions are moved to the Internet, while the developer hand to expand the house, while the full excavation of the major agencies and intermediary companies of property consultants, brokers resources, at the same time to aggregate the needs of home buyers, to achieve resource sharing and optimization configuration.

"A lot of new house business is essentially in the organization idle broker resources and developer listings." "Mr. Wei, the Chairman of the Royal Fund and former CEO of Alibaba, said yesterday.

Unlike SouFun, the room is more focused on the trading side, not just on the marketing level. Even in its real estate marketing service platform, but also pay by effect, which to a large extent to prevent the breeding of fake houses.

In fact, this year has set off the intermediary to resist SouFun and other real estate electric quotient phenomenon, on the one hand because the SouFun raises the port fee to cause the intermediary marketing cost to increase, on the other hand is because the real estate platform exists some false housing, forms the vicious competition.

The Strategic Investment World Union line, the prosperity of the rich soufun aware of the importance of offline resources. Integration of online and offline resources is considered to be the future trend of real estate industry development.

Interestingly, Chen Jinsong appeared on the day's press conference. Previously, soufun strategic investment in the world, the two sides have said it is not exclusive cooperation. Chen Jinsong also said that if other better electrical platform is found, the World Bank may also cooperate with them. But in yesterday's press conference, the always talkative Chen Jinsong did not speak, the World Union row and the room will not be co-operation is unknown, but as a deputy "one elder brother", the World Union line appeared in the room a lot of O2O Super Platform Conference has been able to explain a certain problem.

"How to sell the house is the anxiety of all the developers now." "Lacquer Bo said that the traditional real estate industry urgently needs the integration of the Internet platform innovation, a lot of room as a new real estate service platform, the O2O platform will bring great changes to the industry."

Guangzhou Zhongyuan Real Estate Project general manager Huang to the "First financial daily" reporter said that Guangzhou Zhongyuan and the room a lot already in cooperation, because there are still some space between intermediary and electric business can develop, are embracing the attitude of mutual cooperation.

"But it's hard to say whether the housing model will become an industry trend. Huang said that intermediaries are also developing their own platform for the electric business, but also the attitude of developers.

At present, the house has more than 5,000 brokerage companies across the country to reach strategic cooperation, covering more than 50,000 brokerage stores nationwide, signed more than 500,000 practising brokers, more than 500 projects, partners covering Vanke, Poly, China Sea, green space, Longhu and other front-line brand developers, the cumulative turnover has exceeded 100 billion yuan.

2013, the room a lot of electricity business platform turnover of 40 billion; in the first half of 2014, platform turnover exceeded 50 billion yuan, the annual turnover is expected to exceed 150 billion yuan.

It is noteworthy that in the recent July, the house has just completed a 80 million-dollar B-round financing, the investment side for the Royal Fund, the Speed of light An Zhen China Venture and Ding-hui venture. Prior to this, Ding-hui venture to the tens of millions of dollars in the room a lot of investment in a round, Tencent founder Zeng Liqing is its angel investors.