How to send out the chain by the novice of case analysis

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I wanted to write an article about how to release the chain, until today a friend asked me this question. Outside the chain of the reason why we are troubled, most of the reason is now seoer for the effectiveness of the chain is questioned, in the end how to send the chain can provide keyword rankings, but also to avoid being recognized as a spam link?

We first look at the general outside the chain of the existence of the problem, an air compressor site Seoer to release the chain is concerned about the release of the chain is effective, do not know if these outside the chain will be punished.

How much do we have to "air compressor?" Article for example, if in the article in a key word "air compressor" to do the outside chain, then this outside the chain hair is correct? Belong to a spam link? The promise is almost certain, this link is a spam link, because the air compressor the word user is very easy to understand, do not need to explain. Then forcibly inserting a link that a user does not need is a spam link and he has no value.

So how should the chain be sent out?

1, for the purpose of promotion, to the quality of service users to publish the chain

We do the chain first to be clear that we are for the purpose of promotion, rather than keyword ranking for the purpose. We are apt to fall into the trap of cheating, even though we do not want to cheat. Because the keyword ranking for the purpose of very easy to let us produce a thought, as long as can send out the chain I will send, others said there I will go there hair. Do whatever you want to keep a link. The misconception is that when we go to the link, we don't take into account the user group's pertinence. Even if it is relevant, we will not consider whether users need it or not. If it is for the purpose of promotion, of course, we will not go to the mouth of the place, why? Because there is no effect.

The second is to measure the quality of service users, it will let us think whether we want to send the link or if we send the link can attract users. Above we talked about the case is a typical keyword ranking for the purpose of hair outside the chain. Such a consequence is to produce a large number of spam links, and these spam links will be the search engine to calculate the weight (this is extremely scary), because the weight of the site after the weights of our total score in the promotion, but also conducive to our targeted keyword rankings. When we have a better ranking in fact, there is a big crisis, because when the search engine to crawl the recognition, it will be the weight of the garbage link removed, then our ranking will be a nosedive. This is not important, the key word is to seoer psychological completely destroyed, at this time seoer do what all have no strength, that still have mind to do optimization?

2, Flow and promotion

Many webmaster will say, I just flow, I am too concerned about promotion. Actually is a truth, the flow needs to promote, the promotion only then hoped obtains the flow. In fact, the promotion is the flow of front-line troops. We talked about hair outside the chain to promote for the purpose, a lot of seoer will not do, we just need to know how to send out the chain, you directly tell us how to send the chain on the line. So good, we need to know how to send out the chain before we understand a problem.

3. What are the values on your website?

Why do we have to solve this problem? Because you send out the chain does not solve the content value of the problem, you release the chain will never produce high-quality outside the chain, that is, we say the quality of the chain. For example: Fidelity Air Compressor (http://www.shunlico.com) from the homepage of the key words and descriptions to provide air compressor model, air compressor accessories, air compressor processing These aspects of knowledge to the user. We're here to think about a problem? If you provide the knowledge and other site things are not the same, then your outside the chain release effect is doomed to the general. Why? Because you don't give the user a click on your reason. The reason why users are attracted to you is because you have something unique that he needs and is not available elsewhere. Then there is value can be molded out, through the targeted title to guide. How can such links not be boutique? Some people or think I can fake ah, is to do the title party, the title is very attractive but click to go in completely is not the case, doing so will only let your site become Word-of-mouth legend of the scum.

4. Issues that may arise during the release of the chain

(1), why the relevant is also a spam link?

Back to the top case, you may have questions? Homepage of the keyword also has "air compressor", I sent the contents of the chain is also about "air compressor", and then I posted in the content of the post added "air compressor" This text connection, why is the garbage outside the chain?

Let me first say, "Air compressor model, air compressor accessories, air compressor after processing" outside the chain release. You first choose a publishing platform (multiple also can), if you want to choose the Forum to promote, of course, peer Air Compressor forum for the best. In the air compressor forum above and the corresponding plate inside to publish. But if you want to have your personality signatures clicked, you'd better provide points that the section offers less content, and your site has it. Preferably a vest a plate, such a personality is targeted. In fact, the chain is so simple, thinking on the line. If you do not understand the brain, or less brain hair outside the chain can also do, the rankings also have a role. But it could be a spam link. Early spam links will still be statistically weighted (still contribute to the rankings) will be removed later. That's it. Other outside the chain release, you also follow this idea to go on the line.

(2), the advertising link is not a spam link?

Advertising links belong to the outside of the garbage chain, mainly depending on whether you have considered 2 aspects.

1, is judged as a spam link there are many ways, there is not necessarily a fixed one, the search engine for the formulation of algorithms are generally based on the data sorted out the law (spam links are also common), the problem is we do not need to know how the search engine is to calculate the spam links, but should know that those will become a spam link. We avoid cheating by avoiding loopholes. The life cycle of cheating is short and the cost is huge.

2, why do you send out the chain will be considered as a spam link? is not your outside the chain publish the way is wrong, also does not calculate your website is the rubbish website, but you sent that link you did not ponder his significance? What's the point? is whether the user will accept your link, or the link you sent will be attracted by the user click. It is complicated to explain the problem. Because the first thing we need to know is that the user we are publishing is not the target user of our marketing, and secondly we need to know the characteristics of the users who are linked through this page, what else do they need? This time we need to provide links.

Finally hope this article for the outside chain how to release to everyone has a very profound role. Finally, thank you.