How to set these navigation to facilitate SEO optimization

Absrtact: Navigation is the compass of the website, which is the quick access for users to find the necessary information quickly. A website can retain users, first of all see the navigation settings to meet the user browsing habits and whether enough clear, so that users at a glance to understand the whole site related

Navigation is the compass of a Web site, a quick entry point for users to quickly find the information they need. A website can retain users, first of all see the navigation settings to meet the user browsing habits and whether enough clear, so that users at a glance to understand the whole site related content. Of course, in Web site optimization, navigation also occupies a role that can not be ignored. A navigation is conducive to spider crawling will affect the site is included in the page, so the site navigation settings in the importance of the optimization can be imagined. And a website there are three different navigation, how to set up these navigation is conducive to SEO optimization it? Today I would like to talk about my experience.

First, the main navigation (menu bar)

First of all, the main navigation is that we often say that the menu bar, which occupies the site in the website is the entire station in addition to the site title after the most important, it is not only to provide to search the site has what content, but also to let users know what the content of the site to do. For the main navigation we need to analyze it from two aspects to see how to do the optimization settings: one from the search, the main navigation must be pure text, and can not bring any changes to the code, especially in pictures, FLASH, JS Code, frame code for navigation is undesirable, At the same time, the main navigation in the relevant columns should have relevance, do not front is to lose weight, the back is breast, not related to the navigation column can not promote keyword rankings. Two from the user browsing aspects analysis. First of all, we need to understand what users need what kind of navigation, navigation presentation of the form, the color of the collocation is reasonable, whether dazzling and so on. Let's take the A5 navigation for example, figure:

From the figure we can see two small details of the user browsing is very influential, one is the mouse clicks after the color changes, this allows users to know what they are visiting the column, the second small triangle hint, this for the color of the more shallow navigation, more influential. The author thinks that a navigation must be able to tell the user what the column they are browsing, and also have an understanding of their position under the circumstances of the navigation. In any case, the main navigation is the subject of the site, but also can let users stay in the site is the key. Therefore, the establishment of the main navigation is the site optimization must be done the first step.

Second, secondary navigation (breadcrumbs)

The secondary navigation is generally located in the site after the page, such as category pages, content pages, etc., are above the content. Of course, this is not limited to this place, according to the user's browsing habits, generally placed above the classification content and content pages above the content more appropriate. What should we do for the secondary navigation? First of all, let's take the example of A5, as shown in figure:

Secondary navigation for category pages

Secondary navigation of content pages

Classification page above the second navigation relatively easy to optimize settings, as long as the category column with the home page linked together on the line, and the classification of the pages of the secondary navigation is generally from one end, is no matter how many pages you turn, the content of the second navigation is the same. What should we do with the second navigation of the content page? The last layer of its navigation do not set back to the chain, after all this is the bottom layer, set back chain to optimize the disadvantage, there is for optimization and the chain of suspicion. The two-times navigation front two levels should set hyperlinks to the corresponding page, so that users can easily navigate through the second layer of the back. Its three navigation must not add h tag, some webmaster like to add the H tag here to gather weight of the site, in fact, more harm than good. The author thinks that the standard method of the secondary navigation should be the homepage (hyperlink back page) "" category page (hyperlink to the corresponding category page) "" Content page content title (do not set any link) This form is conducive to SEO optimization.

Third, the bottom of the navigation

General procedures will not carry the bottom of the navigation, most of the reason for the bottom of the navigation is the webmaster in order to increase the density of keywords and prompts users to return the corresponding columns by the bottom of the navigation set, of course, set the bottom of the navigation is not to say that the SEO is not good, as long So how do we do optimization? Take A5 as an example, figure:

Like the A5 of the bottom of the navigation, in the bottom of the navigation, if not for SEO optimization and set, then first to add nofollow tags in the link, tell the search do not crawl these links, because we are in order to facilitate the user and set. If set for optimization, don't add nofollow tags. General bottom navigation should be put some of the necessary column of the key words, such as contact us, disclaimer, copyright and so on do not set up, put these to the bottom of the navigation is not a waste of places, and for users and SEO optimization does not have any help, as far as possible to their own thought important, The content that needs to be repeated is placed at the bottom of the navigation, can tell the search leads to what is the focus, but also let the user can browse to the footer quickly return to the corresponding page. For the optimization of the bottom navigation, first of all need a certain amount of data analysis, because this used well for SEO help is very useful. Then according to the characteristics of the site to set, as far as possible to the bottom of the navigation used in some need important reminders of the place.

If the optimization settings for a navigation are handled well, not only affect the SEO optimization of the effect is maximized, at the same time for the user experience is also very important, so that the site all the navigation is set up, and do a good job of optimization, in search and users can get a lot of impression points.