How to set up brand and differentiate Road in Amoy website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In any webmaster website or net earning forum, eyeful is full of teaching novice how to use the Internet to make money, how to feed this information through the Web, as a career in the Internet for 2 years as a webmaster, also as the so-called "experienced", I think any industry as long as you do fine, do the professionals, Can find a way to make money for themselves. Internet entrepreneurship is also the case, not that you build a website, clockwork information from the Internet to gold, we need to understand a truth, this world only 20% of people can master 80% of the wealth. We belong to the middle class or the middle and lower classes, as long as we can ensure that our lives and food is enough to worry about, ability and opportunity determine how much we can become, do not dream all day you are the next Robin Li or Ma Yun, the actual point, practical point, is that we control the fate of their capital, the dream of castles in the castle will let you die very miserable.

From this, I think now online a lot of daily earn thousands of, month earn tens of thousands of of the tutorial articles abound, can really like those so-called "master" declared it? Always remember the 28 law, I admit that someone can earn thousands of hundreds of a day, but for people without any Internet experience, this is impossible. Like you work, people with certain working experience are generally paid more than their new recruits, and in the Internet industry. As early as possible, more opportunities, the increase of experience value will let it slowly explore to a piece of their own, but, rookie, can it? Even the website is what, SEO is what, Taobao Guest is what ..., these nouns do not know, how to create their own one day?

The beginning of this many of the birds, summed up a sentence is to let us understand a truth, not to do unrealistic dreams, out of their own characteristics of the road. I, a small webmaster who loves the Internet, in this virtual world trying to find their own piece of the day, the two years, only some of the talk is to do their own Amoy experience it, and the face of the days of competition and incentive Amoy, how to build their own brand and out of a differentiated road? I can only webmaster my point of view to talk about their views, we also have the right to be a joke.

First, Amoy customers the construction of the brand building heavy responsibilities

Brand, this word may be to our webmaster is both familiar and unfamiliar, every day listening to the story of the brand, but can not understand the application of the brand, we give their site positioning are not clear, and how to talk about the brand? Amoy passenger station is so, casually open a Amoy site, the whole of a pirated version of Taobao, Or is connected to the smelly and Long Ali Alliance to provide the IFRAME page, the entire site regardless of beauty, regardless of the user experience, but also no user favorite content, such a site and how to build a brand? Think about it, do you want to make it a tool for your future, or do you want to make it an internet waste? The reason is simple and understandable, since choose to let it make money for oneself, you have what reason not to treat your website well?

Each kind of website's birth must have its survival reason, also has the fertile ground which is suitable for its survival, Amoy Guest website also is so, then makes money the way, both earns the short-term money, also must do well the long-term brand construction, earns the future money. From the big direction, Amoy site brand building is a long way to do things. Copy or mirror the site of a dime, Amoy station Most of the use of API established, and these are some kind of Amoy station system, such a large number of duplication and the user does not have much practical significance of the site is not to establish the embryonic brand station, I said the brand station, in doing a good job on the basis of making money, but also to repeat service to users, The future of the search engine will be intelligent and humane, no actual content of the site is struggling to survive. Naturally, Amoy passenger station must be in the money to make fast on the basis of the site content, such as my Taobao flagship store xiaotao5.com although not the industry is better than the station, the minimum user search content came to the site, will not find the required content. I put the Amoy link to the top, the bottom is all related content, I always think that in the service good users, users will have a certain trust in the site, but also in the selection of the industry site, the first consideration of this station, at least there will not be very on the window, ads, viruses and so on, concise pages, users like the content, This is the first step to set up a brand of Amoy website.

Of course, with the first step is not enough, these are just in line with the concept of web1.0, now if Sina, NetEase, Sohu These portals also seize the information for the king, he released information, the user passively accept, this mode, long dead. Why they engage in micro-blogging, interactive, this is web2.0 needs, but also the needs of users, netizens are not like before, now they have their own expression of desire, they also want to put their own ideas, their ideas to others, this requires interaction. Yes, Amoy site is also so, this point I most appreciate the practice of madness network, his interactive ideas throughout the site, this is why it can be in this industry to do so good reasons. As a small amoy owners, we enrich the content of the site at the same time, is not to change how to let users to create content?

As we all know, the jump rate of Amoy site is very high, PV is very low, this is inevitable, because users want to click on the link to Taobao, but we want to web site to the direction of the development of the brand, it must be in the user through the bridge, let it back to the site to leave footprints, the forum is a must product. From the point of view of SEO, the search engine gives the website brand must refer to the website PV value, a high jump rate of the site, he must think that the site is useless to users, that ranking naturally will not be very good, and Amoy site is not good to solve this problem, then we can through the main station under the establishment of a communication column, Even if your content is not related to the main station, as long as the maximum retention of users, it is also possible.

Any product, any entity businesses are trying to build their own brand, we all know that the value of the brand is huge, the road to build a brand is also the most difficult. Amoy site, but also rely on Taobao sellers and buyers to survive the middleman just, theoretically, it is really difficult to build a reliable brand, but in practice, but also has its controllable side. It is inevitable that you can set up a website for a large seller of a product of Taobao Mall, as a shopping guide, to establish a brand, such as the promotion of vegetarian mask this piece of skin care products, I built the vegetarian mask suyemm.com this site, and then through the SEO and vegetarian wild mask related words are optimized to the search engine home, and then a little site to establish the beautiful and credible, leaving the product Business Contact, the user search, your site ranked first home, natural will think this is the official site of vegetarian mask products. From another point of view, this is also a well-intentioned deceive the user, we did not steal any information from users, the end result is the user to the end of the product business, we only earn a little commission. This is the brand concept of the application of dots.

A website to build a brand is as difficult as a person. From the time and efficiency of dual consideration, the comparison of branding is a adherence to the process, I believe that not many people can do Amoy more than 10 years, most of them want to make a fortune to run. Quick money, come fast, go fast. A Web site only a little, and you grow together, a steady stream of income for you is to walk on the road of branding. Branding, is not an easy process, I believe, when more than 10 years later if the Ali alliance still exists, you are still operating your only Amoy station, I think you are not simple, because your site is definitely a brand.

Second, find the similarities and differences of Amoy station, take the road of differentiation

Amoy Armies no less than the mighty peasant workers into the city, many Amoy station, only to find different types of Amoy station similarities and differences, to get out of their own differences in the road, otherwise, parrot, eventually can only be buried in the network world. Looking at the current Amoy industry, I summarized and saw the form of the Web site is the following:

Single page form

One-page Amoy station in 2010 really fire a, but also want to clearly see, when the same thing everyone knows, all in the time, that is not make much money. The popular single page really does not give the power, if chooses some related industry the hot word words is very difficult to compete the old station. However, in many competitive products, we can choose to adapt to their own SEO ability of the cold word, do not go to competition white-hot words, or take my vegetarian wild mask stand For example, this station is very simple, standard single page, no article system, not many outside the chain, can be such a line 4 days of Time station, But brought me the first income, we can check the domain name registration time, I do not cheat. The revenue screenshot is as follows:

Visible, cold words will sometimes bring us a very high conversion rate, this station of the field of vegetarian mask ranking is not good, but the long tail is surprisingly good, although less than 10 IP per day, but at least the domain name and space money has been earned back. So how does this kind of station have to do? And where are the similarities and differences with most single page stations?

Similarities: All are single pages

Differentiation: Seek cold words, do more station

The form of the list

This is the same as a single page form, but most of the form of the station has the article system, the general use of the blog system or CMS system, the top of a ranking, the following article, my other station is this form, in order to avoid ad suspicion, do not list the site address, We can Baidu search related rankings, this line of the hottest than what "weight loss products List" "Breast Products List" "Slimming products List" and so on. These products have a high commission, but for beginners, it is difficult and difficult to optimize the hot words by means of SEO. This kind of web site is generally the choice of the whole Taobao a category of products, few people do a single product sales ranking, then how do we take the difference?

The same: Create a list

Differentiation: To do a single business single product sales ranking (or the number of user ratings), the same idea to expand.

The form of an API call

Amoy Guest webmaster Memory profound than Baidu significantly k off API call site, I used to have a Web site with the API, overnight from a hundred thousand of of the amount of K only left home, heartache, but also to think about, standing in search engines and the user's perspective, a large number of repeated meaningless site really useful to users? The same call data, the same mold, in the end which one to row to the home page? and the search engine server also needs to have the server, also needs to carry on the data processing, so many duplicate information undoubtedly aggravated the search engine the burden, that is inferior to a k of it. Is there no way out of this station in the future? Of course not, any kind of station has its reason for survival, such as the more popular good store 8 is the API call, but still contains a staggering amount. So how do we seek differentiation in this kind of station?

Differentiation: The main station positioning clear, the main call a certain type of products, do not call on what products Taobao, so it is not competitive, for example, you can do Taobao necklace, then only call Taobao necklace category of data; In addition, the site URL must be pseudo static settings, and pseudo static URL to slightly modified, do not follow the Amoy program default URL settings, to be different, will not be judged as duplicate information.

The form of an IFRAME embedded

IFrame embedding is the Ali mother to provide a few major channels to promote paste to their website, such benefits can reduce the difficulty of building a station, do HTML, and then embed the code into the OK, such a station is really good to build. Build Baidu search Taobao women, ranked first of that station is the whole station of the IFRAME embedded, the site is quite rubbish, but the ranking is quite good. This kind of station also many, especially the novice application most, my Taobao flagship store is uses this, but also must find the difference point, otherwise it is difficult to obtain the high conversion rate. So how should this kind of station seek the differentiation?

Differentiation: On the basis of doing a good job of website content to embed IFrame, only an IFRAME will not be crawled by search engines. At the same time to the IFRAME package to JS file, the home page using the form of JS call, this is to prevent hackers maliciously modify your Taobao Alliance PID code.

The form of shop navigation

What Taobao Crown Shop Daquan, Taobao name shop navigation, such as all belong to this flow, shop navigation station is undoubtedly the simplest, and hao123 similar, do not have to have a high technical level, directly to the hao123 released the source code download down, modify the link on the OK, online more than a few of the endless shop navigation source codes. In the face of numerous Crown shop navigation, novice but do not know where to go, choose a hot word, optimization does not go up, choose the unpopular words, and do not know can not make money. For this kind of navigation of Amoy station, how to find a belong to their own difference road?

Differentiation: To Ali mother recommended those shop shopkeeper name as the basis, for example, you can do Taobao sellers Daquan, to this idea expansion, I think you will think more and better differentiation.

Website branding and the establishment of differentiation is really not an easy thing, is a heavy and far, Amoy site more difficult to build brand, differentiation is also required you have some experience to find the most suitable for their own path. Overall, as a webmaster, especially one specializing in Amoy customers industry, I am very happy to share this experience with you, I am also a rookie, my experience or point of view, may not be suitable for you, the same, you can from my article to find a little difference, and then write an article cast to A5 and share. Whenever, as long as Ali Mother cps existence, Amoy customers have its meaning of survival, but also through the accumulation of intravenous drip, to find out the difference, the site has a certain brand effect. This article first A5, from Taobao flagship store www.xiaotao5.com original, Welcome to reprint, welcome to reply to the comments in this exchange.