How to set up search marketing goals

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

As with all marketing activities, when we are promoting or preparing for a project, our first step is to take into account the goal of search marketing, which will be the core focus of the next series of tasks. Hangzhou SEO today and you talk about how to set up a search marketing goals.

First, we need to understand why we need to set up marketing goals.

Because of the difference in industry and the life cycle of the product, the marketing center of the company or product will vary greatly. Therefore, when you want to do search promotion, the heart should have a general idea, such as: What is the focus of marketing, market positioning is what the product/service unique selling point, and how to attract more people to see your information after the purchase behavior. Clear this process, so that your promotional account to better help you deliver product/service value, so as to achieve the company's overall marketing goals.

Second, we need to understand how to set up marketing goals

Establish marketing objectives including: To promote positioning (to play brand or sell products), to promote the target (to get more traffic to the company's website, or register, or bring more orders) two aspects, from these two aspects, you can develop a general direction for this promotional activities.

In addition, you may already have a good understanding of your product, but just as with marketing, it is far from enough to know your product. On the product side, you also need to understand the product upstream and downstream industry chain, competitor products, and you also need to know your potential users are concerned about what information, their search habits, and so on.

The following subdivision points of interest may help you analyze from multiple perspectives:

Through these analysis, can estimate the potential audience to purchase the product acceptance degree as well as the search quantity, thus calculates the general expense which the promotion activity needs and will achieve the effect. For example, for mobile phone online mall, the word "mobile" in Baidu one day has a hundred thousand of of the search amount, in the position of the case, there are 1% of the searchers will be interested in business information, click the price is 0.50 yuan. Businesses are likely to bring 10,000 visitors to the site at a cost of 5,000 yuan a day. Ideally 1% of the visitors will eventually buy the goods, the average purchase value of 500 yuan per day, the income is 50,000 yuan. By so determining the direction and quantity, the marketing goal can be basically determined. The following flowchart can clearly express the above process:

To sum up, we are not difficult to find the establishment of search marketing goals, is equivalent to our search for the promotion of positioning and promotion goals, from the two aspects of the beginning of the breakdown you will find that the establishment of search marketing goals and marketing solutions is not so difficult to imagine. The above content only represents personal opinion, if say is not good welcome everybody points out, study exchanges!

This article comes from Hangzhou seo-http://yz.0571tongji.com, welcome reprint!