How to set up your own e-commerce team in traditional enterprises

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In our education for several years of E-commerce teaching, often have a traditional enterprise boss to me to consult: teacher, how do I set up their own E-commerce team? For this question, I mostly suggest that they first understand the E-commerce project, which services should be included? In other words, The consumer is through what form and the step buys to our commodity. In other words, we provide services and products to consumers through which links.

If you have a better understanding of Taobao shopping process, you should know that a buyer is the first to search keywords from the complex goods (Taobao generally known as "Baby") in the screening he wants to buy baby show (as for what is the show, welcome to read my other E-commerce popular articles). If your baby is just showing up on the buyer's computer screen, provides a click on the opportunity, he can click into your Baby details page, so through the baby features, selling points, style comparisons, and consulting service staff to obtain satisfactory answers, will choose to buy and deal!

So it's not hard to see: making it easy for buyers to find our baby is extremely important-and the person who completes the job is called "promotion"; his main function is to help the shop to introduce relatively accurate flow of people (commonly known as traffic or UV).

而当买家找到并点击进入我们的商品详情页，设计是否精美?卖点是否突出?功能是否明确?款式是否流行?这些工作是由谁去完成的呢?那就是美工，所以店铺的装修设计和宝贝详情页的美化也是不可忽视的重点环节。

However, even if your details page is very perfect, some buyers are still not comfortable, including asking about inventory, express, size, etc., so the service staff warm professional services is also very important.

So, the composition of the e-commerce project team, usually at least should include: art, promotion, customer service, etc. the people who manage these three jobs are often referred to as operations or shop-lengths (when a company opens multiple stores, each shop should have a shop-length, and the operation is to manage these shop-length jobs).

Next we explain in detail, the function and function of each post. First of all, the operation is representative of the company's boss, the entire shop management of the highest position; Assign each work to each person to do the work of subordinates to evaluate: the best reward, the poor punishment.

and the promotion of the work is mainly through the store baby keywords and other related data optimization publicity, as well as the Declaration of activities, improve the probability of the baby in the electric business platform, so that buyers can easily search our products, that is, the promotion is mainly to attract traffic, to bring more access opportunities, so that buyers more easily find our store and baby.

The role of art is to optimize the entire shop decoration design and baby Details page description, increase the purchase of baby desire, highlighting the function of goods, selling points, styles and cost-effective advantages, to the maximum possible buyers to choose our products.

Then, when buyers have questions about the product or need to consult, the role of customer service is very important. Customer service is to accept the buyer consultation, answer buyers questions, recommend quality products important positions.

We can make a figure analogy: a real estate company ready to build a property, first need planning engineer to plan: How about the layout? Who is the builder? Green Way who? who is the salesperson? The position is equivalent to operation. Then the framework of the real estate, we first need to decorate the house and Greening (beautification), so that the real estate looks more beautiful, more desire to buy! This position is equivalent to the art of decoration, its role is to make our products look more desire to buy more easy to deal; Developers will organize a large number of people to various stations, Subway mouth for the distribution of leaflets, the publication of newspaper ads, television ads broadcast-The purpose is to let more persons know this property. In fact, this is equivalent to the role of promotional activities: attract more people flow, and finally a lot of people want to buy a building to attract developers after the real estate, there are very beautiful sales Miss reception solution recommended, such as the direction of the house, the volume rate, greening rate, layer high and so on, eventually prompted buyers to buy a house; In fact, this position is equivalent to E-commerce customer service personnel.

So we finally know. E-commerce Team, is a comprehensive combat team. Rely on a person alone is impossible to do e-commerce, must be from the operation, art, promotion, customer service all-round to grasp and coordination, it is possible to do e-commerce projects very brilliant. But our traditional enterprises, the first e-commerce is not familiar. Do not know how to recruit and assess every post. If blind recruiters tend to play a negative role, the results outweigh the gains. So we sent the Institute of e-commerce to recommend the bosses of traditional enterprises, should first take a lesson, in-depth understanding and learning the operation of E-commerce core and the rules of the game. What are the functions and responsibilities of each post? What should be the assessment of each link's work? Then through their own enterprises to draw from the trust of the old staff to focus on intensive training and learning, the formation of a truly own E-commerce team, so as to quickly open their own e-commerce strategy.

Finally sincerely wish: all Chinese traditional enterprises. Attaches great importance to the trend of e-commerce, development and future, in-depth grasp of e-commerce core strategy, as well as operating rules, smoothly open their own e-commerce strategy. For the enterprise two times Take-off to create a better future!

Author: Author Chen Yunpo (formerly known as Chen), author of the current School of e-commerce training Management (Www.paisn.net) Dean "