How to show yourself on the Internet stage

The internet is a big arena where you can showcase yourself, your products, your information, and your services, and it's possible to get consumers and customers from around the world.

Of course, the sale on the internet also has a certain challenge. Thousands of businesses are trying to promote their products and services on the Internet. If you choose the wrong channel and don't have the ability to let consumers see your product or let them hear your story, you leave the opportunity to others.

How can you effectively sell on social media? How do entrepreneurs arouse consumers ' interest and turn visitors into shoppers?

There are a few things to consider carefully about how to tell a brand story in social media, develop a sales strategy, and attract users to pay.

Make a detailed plan

Before using social media for sales, you need to conduct a drill inside the company and make a detailed plan. You have to find the brand story that you want to tell, and whether you want to promote a product in social media or to make social media a tool for customers to interact and communicate with you.

Don't take it for granted that your potential and existing customers will perceive the value of the product exactly the same as you. For example, if you are a consultant, you often use blogs and Twitter to publish professional content and show people your professional skills. But don't forget that customers ask for your help, and they have another important claim, in addition to your expertise, that you can help them save time and money or create value for them.

You also need to pay attention to what consumers are posting on social media. You have to focus on the trends and trends in social media, find all the clues, and let yourself know why people like or need your products. You have to take notes carefully and then make improvements to your content. Research, rather than speculation, is a key factor, and you need to know your customers very well to convert a social media viewer into a buyer.

Don't think you can get them to buy your product just by poking at the user's pain point.

If your existing customers are experiencing problems or difficulties, you need to deliver purposeful content to these difficulties and provide them with 3-5 ways to solve the problem. Think of yourself as a bridge, allowing customers to succeed with your help.

Your main job is not to ignore their pain points, or to sympathize with their pain points, but to focus on helping them find solutions.

Publish Content

Do not use the same fixed point automatically released. It's not that this is a bad way, it's not good enough. You need to publish real-time content for specific events and interact with your followers. In the online world, people want to communicate with themselves on the other end of the network is a living person, not a machine.

While sharing or promoting your product, don't forget to post content for your users. One of the ways to interact with fans and do a good job.

Don't just remember to promote your products on social media or simply woo new customers on social media, especially if you haven't been in touch with them before.

Find consumers who have interacted with you, and they are your super fans. You have to interact with them more and even offer rewards to them, their friends and family. In terms of partnering with extension partners, you should proactively ask them if they need help. Before they help you with your promotion, you should let them know that you are willing to help them.

Retention of consumers

Don't think social media is the place to convert online users to sellers. Most of the time, even if you successfully let them buy your product, if you do not good enough, they will still turn away.

Social media is a place to build relationships and trust with others. You need to develop a strategy of keeping a good relationship with your customers, and you still have to continue to provide them with help and services after they click on the link you posted and complete the purchase.

Do not post the same promotional content over and over again.

No matter how good a promotional campaign, you need to have an end day, so that you can evaluate and improve your activities.

Don't forget to let your analyst tell you which social media platform brings the most traffic to your site.

For those of you who have purchased a product here, you have to keep track of them. Send them an electronic thank-you note, give them coupons to use at the next purchase, or just thank them on the social networking site. After you have done this, they will be more willing to share your product with others. You can also invite them to share and recommend your products.

To sell on social media, the first thing you have to do is create a sense of being, let others know you are here, and invite potential consumers to get to know you better. It depends on what they say when they buy the product. In any case, you have to let them know that you are happy to help them whether they want to buy your product or not.