How to solve customers ' doubts about the effect of internet marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Network Marketing to the enterprise now is also a kind and unfamiliar, cordial is the Chinese Internet with 400 million netizens, looking at their peers in the Internet field, they also want a piece. Unfamiliar is a lot of enterprises believe that network marketing is the establishment of a corporate website is finished, you do not think I this is blind, I work in the two or three-line city of the two years, encountered such enterprises are too numerous.

In most cases, bosses want a website to be able to get their requirements all buttoned up, and usually require a detailed data feedback, such as building this site, after the optimization, on the site to do some activities, you can guarantee the number of customers to bring? In other words, how to monitor the effect of network marketing?

Frankly speaking, my method is very simple, is to these customers site to install some Web site statistical analysis tools, combined with the current activities of the actual situation, as well as the relevant questionnaire settings, so in the feedback to customers, the data is accurate and professional. The most used Gostats Web site statistical analysis (http://gostats.cn/) and CNZZ data Experts (http://www.cnzz.com/). Google Analytics feel good, but not easy to operate.

1. Like Google, gostats.cn is also a statistical analysis service from foreign websites. has multiple international editions, supporting multiple languages. Powerful, accurate data. The advantage is that the data real-time accurate, simple and easy to use, and compared with Google, more than a lot of web traffic details of the analysis project; The disadvantage is that the user interface in Europe and America style, Chinese customer service currently only support online problem submission.

2. CNZZ data Expert is also currently the most important web site statistical analysis tool, the advantage is less advertising, can analyze foreign IP, can analyze the screen resolution is not commonly used, the disadvantage is unable to hide the statistics icon, the Web page display speed has been reduced, many statistics are not marked for PV statistics or for IP statistics, Some confusion.

3. Customer's marketing activities mind participation, if possible, help customers in some suitable social media (social medium), Portal forum, blog, meager, etc., the content of the activities to share/forward, and do a good job related records.

4. The questionnaire is a panacea and the disadvantages are time-consuming, but because they are directly targeted at customers, they can provide a realistic basis for the impression of the customer's product and the potential purchase of the product, so it is best to use it. Of course, if you're in trouble, you can also choose an online research agency, but you usually have to charge for it.

5. Ask yourself: "What contribution can I make to the clients I serve, in performance and results?"

These are only opinion, hoping to trigger a reflection and discussion. Thank you