How to solve the consumer-to-consumer and the fragmented logistics

E-commerce has broken the traditional balance of logistics, Beijing East 1.5 billion U.S. dollars to the financing of the logistics, Ali BAO billion also involved in logistics, and the contrary is ctrip and other companies, with a lot of orders in hand, but in the consideration of whether the logistics system will be transformed or to do away.

This year's logistics industry ushered in a feast of capital investment. More and more enterprises are joining, is the existing logistics resources to meet the needs of these sites?

The business model of Consumer-to-consumer, which causes traditional business model from "Factory → distributor (wholesaler) → Terminal Market → consumer", becomes "Factory →" distributor (wholesaler) → website "→ consumer", or "factory → website → consumer". The form of commodity logistics is from "concentrated → concentrated → dispersed" mode (factory warehousing, business warehousing, to consumer terminals), into a "decentralized → dispersed."

Although online transactions reduce intermediate links, but in the logistics process is actually fragmented logistics system, breaking the middle link "centralized" logistics, so instead of increasing logistics costs, reduce logistics efficiency, the only variable is time. Therefore, if you want to be a consumer-to-consumer to maintain competitiveness, grasp the market initiative, you must use the information means to integrate the business, Consumer-to-consumer Logistics system, Beijing East crazy to hit the money to the logistics system is not difficult to understand.

The so-called "existence must be alive". The traditional logistics model seems irregular, but it is naturally formed under the market wrestling, is the most efficient mode of operation, so the so-called b2c,c2c logistics, and ultimately will return to the "traditional" process.

Ma's competitor is not Tencent QQ, Dangdang, but is shun Fung and the future of Beijing East. They represent the two terminals of market transactions, moving from level two to the middle, without worrying about who can outperform in the short term. They are in different areas, carry out the ultimate resources to play, the pattern is not simple replication can be achieved. Baidu recently stopped operating "yes" is an example of failure, but is it possible? The establishment of the Beijing-East logistics system may be a real threat.

Back to the essence of logistics, behind the reality is the capital flow and information flow of efficient control. Referring to logistics, ordinary experts, academics, the media, the government can not be separated from a word "integration", but who do not know how the whole, because disunity how to "integrate"? The whole "does not necessarily put other people's or social resources together is the" whole "in their own system," the whole "is also very important, the key is the operation of the system, with the means of information" whole "together. Here to admire Shun Fung, it is the first to do from the receiving part of the information processing. Remember 2002 to find Shun Fung, the recipient of the door is carrying an electronic scanning gun. If EM S has no policy monopoly, it may have been singled out for a long time. This is the key to success or failure, I think that is at that time shun abundant pain determined to establish a full information management system, the cost of how much is unknown. At the time, it was very difficult to persuade logistics companies to apply mobile GSM data communications.

The competition of the next 5-10 years is not only the competition of the online mode, but also the Consumer-to-consumer, is the line under the physical distribution of logistics, "God Horse is a cloud" of the logistics blueprint to succeed, must go shun Fung once traversed the road to the strength and influence of the old horse to reproduce a set of Shun Fung system, combined with warehousing and online order system, Make it public in the entire logistics industry, platform (this is Ma's favorite thing to do). The maintenance does not impact the traditional small and medium-sized logistics enterprises, let the market through the platform to choose each other's best match, so may be able to achieve the desired goal of billions of inputs (to train China's DHL), we will also wait and see.

(Source of information: Southern Metropolis Daily)