How to solve the problem of the website being down right

Because search engines do not disclose the core of the collection and ranking rules, we can not accurately determine why we are the search engine punishment.

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One: Check robots.txt

Robots.txt is the search engine crawl site when the first access to the page, when the site was found to be punished, the first is to check the robots.txt file. Not only to manual careful examination, but also need webmaster tools to verify whether there are errors, resulting in the prohibition of search engines included some pages and directories.

Second: Check the same IP website

Although the search engine on the same server site is not very strict penalties, but if you unfortunately and a lot of spam sites, or even illegal sites on the same server, then you are very high probability of being punished. At this time you need to use webmaster tools to view the same IP site, and select a part of the check and keyword rankings, if most of the site is problematic, then please replace the host business as soon as possible.

Third: Check whether the site used the steering code

In addition to the 301 turn, other such as JS steering can be judged as cheating, even if you are careless or necessary to do these turn, the search engine is ruthless will punish you. So if there is a lot of turning on the website, please delete it as soon as possible.

Four: Check the page meta code

If the meta code is hacked by a competitor, or if the direct technician is not working properly, it is also important to have a nofollow attribute on the robots.txt, which is added to the 301 steering code.

Five: Check whether there are http://www.aliyun.com/zixun/aggregation/9382.html "> optimization of excessive suspicion

Webmaster Do SEO quick success is not advisable, be punished should pay attention to see whether the page has the keyword accumulation, the internal link is excessive, whether in the footer appear too many to the user meaningless, only for the site optimization and set up anchor text? If there is excessive optimization, do not hesitate to resolutely improve, reduce the degree of optimization. Any thing to speak the principle of degree, master the optimization is the SEO personnel must master skills.

VI: Learn to calm down, do not blindly rectification site

If you are sure that your site did not cheat, then hit the keyword ranking decline, including a decline in trends, must be calm, can not blindly modify the site, first observation days, or weeks. Ranking decline is not necessarily our site problems, it is likely to be the search engine algorithm changes caused by the search caused by the introduction of new algorithms, if the new algorithm does not meet the user experience, it is likely to be modified back, then you discreetly.

More time is the search engine in the test of your site stability, deliberately put your site ranked back. At this point you have to stay on the original content updates and constant increase in the chain outside. As long as through the test of search engines, your site will be very good and stable rankings. Because a real intention for users to do the site not only to get the user's favor, the search engine will give a high weight, in fact, do not care about the ranking of the site, is the real good site.

Seven: Check server header information

This is also a very important step, although the user can not see the header information, but the search engine access is usually based on the return of the head information as the criteria, so the correct head information is very important. Now use webmaster Tools can check the head information whether there is a problem, can also check whether the hacker hung bad code.

Eight: Check whether the links are punished

Friendship chain system is now in a row, so we must pay attention to our Friendship link site is the site down right, is generally, check whether the first page, whether the snapshot is 3 days, the other side included whether the fluctuation is very large. As long as there is a problem with the website of our friend chain, we must revoke his link to avoid being punished by the joint.

Nine: Check for duplicate content

For example, some sites are CMS site, and then pseudo static, resulting in a number of URL content is the same, search engines on a large number of repeated pages are also very hated, of course, including and other sites of the same content, such as reprint, copy, collection and so on. If your site is a collection station, then the back of the search engine punishment is taken for granted. To strengthen the original content, is to build the station initial, essential steps.

Ten: Learn to give up

If the site is confirmed to be punished after the possibility of not high, then the time to give up must not be soft hearted, even if you know where you have a problem, corrected, also do not get the understanding of the search engine. Then you have to choose wisely to give up, rather than focus on how to restore the site, it is better to start again, to spend energy to build a qualified site.

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