How to solve the service pain point of wearable equipment

With the concept of wearable, both the entrepreneurial team and the IT giants want to take a slice from the wearable market, and more and more wearable products are coming to market. But for the user, after the novelty of wearable equipment, more is the product service of the Spit.

Smart hand Ring of the chicken property has become a consensus, other wearable equipment can not be recognized by the user, can not solve the service of wearable equipment pain point, popularization will not be long. Many people put the services of wearable equipment in the hope of the development of the Internet of things and sensing equipment, which is obviously difficult to meet the current wearable users. The author thinks that in the present wearable equipment, it is possible to solve the service problems through the data sharing between different devices.

For the most common wearable equipment currently available, the smart bracelet measures movement and sleep, presenting us with a bunch of exercise and sleep data each day, and maybe we can find out about the lack of sleep, have a rudimentary understanding of our physical condition, and don't know how to solve these problems. Smart scales are better at measuring data and services than smart hand loops do, take correlation intelligent scale as an example, in addition to body weight, fat rate, muscle rate, bone mass and other data are very clear, and according to the measurement data provided some of the diet and exercise advice, but for technical white, there is some doubt the authenticity of single equipment measurement data. In addition to measuring blood pressure data, the Smart Sphygmomanometer provides some advice on how to improve blood pressure. A single wearable device does not understand the overall data of the body, the services provided are universal, and the so-called exercise and dietary advice may be harmful if the user is not aware of other aspects of the physical condition.

Data sharing is important for wearable devices, and sharing data among different devices is a good thing for both developers and users. For developers, data sharing can expand the coverage of products and provide more targeted services with comprehensive measurement data. For users, access to the service is also more credible, for example, the heart is not very good, intelligent hand ring and intelligent scale has given a lot of aerobic exercise advice, only the data to form a closed-loop service, intelligent equipment to provide better quality service. Especially for the users who want to lose weight, combined with the measurement data of three kinds of equipment, give a suitable diet and exercise program, it is more conducive to health.

Of course, many wearable equipment manufacturers have tried to share data, but because of a series of reasons, quality service is still unreachable. I have already explained in the article "The spring of domestic wearable equipment is still very far". The author believes that from data sharing to targeted services can be achieved in three ways.

1, closed-loop products made

For wearable equipment manufacturers, at the same time to do hand ring, intelligent scales, smart sphygmomanometer and other wearable equipment, forming products closed-loop, through the corresponding service platform to analyze the data to provide targeted services. From the product to the service of the closed-loop, the strategy is feasible, from the current size of the manufacturers can be dressed to do closed loop easy, but difficult to do well. If their products are not excellent, service platform is not perfect, closed loop is undoubtedly suicide.

2. Relying on the third party service platform

Baidu, Tencent, Ali and other internet barons have to preempt the attempt to wear the entrance, Baidu's health cloud platform as early as last year has been on line, but also attracted many excellent wearable products. Tencent has opened up the smart hardware interface for micro-letters, and Aliyun services for smart devices are also on the horizon. I believe there will be more and more Third-party service platforms appearing in the future.

For wearable equipment manufacturers, relying on excellent Third-party service platform, the equivalent of finding a media of data sharing, while relying on third-party platforms to provide services, they can focus on hardware design, for the weaker developers is undoubtedly a shortcut.

3, through ROM Rob data

A splash of ROM for wearable devices makes it possible for wearable devices to be brushed by attracting users to swipe ROM to gain user data for different branded wearable devices and to use their own cloud services platform to provide targeted services. This kind of MIUI rob the user's behavior does have its feasible place, first lets the user to own the service to be dependent, thus attracts more users to buy own product. It is believed that once the initial success of the splash ROM, there will be more for wearable devices ROM appearance, after all, this cut-type product expansion cost lower, but also more effective.

Different wearable equipment data sharing, in the integration of software services, on the one hand can reduce the use of wearable equipment threshold, to bring users more convenient and reliable service, on the other hand, can solve the service pain point, improve the user's loyalty. Single wearable products are difficult to meet customer demand for services, for wearable start-up companies, the early realization of the service of "holding regiment" is particularly important.