How to solve the trust problem in the enterprise website

Absrtact: At Alibaba 10 anniversary party, Ma Yun said this is an untrusted society, in daily life is so, the network is more lack of trust. Alibaba, Taobao every day has at least tens of millions of transactions exist, the amount of hair from small

At Alibaba's 10 anniversary party, Ma Yun has said that this is an untrusted society, in daily life is so, the network is more lack of trust. Alibaba, Taobao has at least tens of millions of transactions every day, the amount of money from small to tens of thousands of, hundreds of thousands of or even millions of million, these platforms have such a large volume exist? How to solve the problem of trust? That is because they have strict audit mechanism, punishment mechanism, reputation mechanism and so on. Then how should our corporate website solve this trust problem?

The following author and everyone together to explore how to better the enterprise site to increase the trust of customers this issue, from the details of the explanation, welcome everyone to guide.

First: Detailed information about the enterprise

The author accidentally opened a mechanical company's corporate website, the page design is very exquisite, but the author has been browsing for nearly five minutes also did not find this enterprise website introduction Information page, that is, "about Us" page. If a corporate web site even about our page can be ignored, then how he uses the Internet for marketing, business expansion? This page is absolutely not negligible.

I think: about our page should be as detailed as possible, should introduce the company's history, development status, company background, corporate culture, corporate purposes, business scope. There is no possibility of collaboration until your potential clients know more about your business.

Second: Detailed introduction of the customer case

In the electric business platform, why have the evaluation, the recent sales of these functions? That is because third party customer evaluation can make the customer understand this product more objectively. And the latest sales are the best customer case show. Most ordinary consumers think that since there have been so many people bought this product, and the evaluation is very good, then I will not be able to buy the loss fooled. This is also a way to increase the degree of trust.

The author thinks, the enterprise website also should have a customer case display column, can be in the form of the article, introduce the customer of the recent transaction, also can be the form of the sale of the commodity. If you can increase some of the customer's evaluation of the enterprise, then the effect is better.

Third: The detailed display Enterprise's certificate and the honor

The author thinks, in the Enterprise website Enterprise's certificate as well as the honor and so on information display is very important, in addition also has the company environment demonstration and so on. Certificate and Honor is the most direct performance of increased trust, if you are a customer you are willing to believe that a comprehensive display of the company's various certificates on the site and honor and the company's working environment photos of the enterprise, or would like to believe that a website does not have any certificate and honor to show the enterprise? The answer is obvious.

can display the business license, industry license, organization structure code, each product Certificate of competency, annual inspection certificates and so on. (Note that watermark is added to avoid misappropriation.) )

Iv. Other display content

Enterprise website is representative of an enterprise on the network façade, then need to do it well, the content of the show can not be less. Such as: The company's business service flow, Business Contacts, partners, news reports, the production of Customer FAQ section, to maintain the content of the site update, the site style to be neat, not cluttered, the use of the picture to clear and so on.