How to spend the least money to build local talent net Brand

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Recently, the economy is facing adjustment, unemployment is on the rise, which means that more and more people need to enter the local talent network to find suitable jobs, the local talent network has ushered in a historic development opportunities, but now the local talent network is facing a variety of recruitment channels of competition pressure, such as local portal recruitment channel, National Talent Portal Network, there are various types of information sites, to upgrade their local talent network brand image is very important.

But to shape the brand image of the investment funds are often expensive, such as the recent Gado, can be said to be invested in the tea industry to constantly upgrade the brand image, and strive to get rid of the shadow of the previous Wanglaoji, then the local talent network to create a brand image, is not also meant to invest huge sums of Through the line of the combination of online marketing, or can control the cost of the investment to build the brand.

One: Online marketing free of charge combined with the model

Local talent Network is generally committed to the local job users, so we do not need to expand the scope of marketing, because the greater the scope of marketing, means that the investment and the amount of time and energy will be more, so we try to through a variety of local free platform for brand building.

There are usually free platforms with local communities, local information sites and local QQ groups and places on the bar, of course, some and their own site related to the local forum can also be free marketing, specific free marketing means must be novel, now in these platforms to engage in straightforward advertising, it will die very miserable, blocked accounts, Kick out QQ group that is often the case, for each free platform, need to innovate some unique way to carry out marketing.

For example, QQ Group, we advertise their website reputation, do not directly in the QQ group to publish ads, can be for each member of the QQ group release, at the same time before the release to try to communicate, daily communication 10 members, you may harvest a loyal user, with the number of communication doubled and time to extend, Your site will naturally become more loyal users.

On the other hand there are many charges on the marketing, in order to control the cost, I think the local news site can put some news, these news articles need to combine some of the activities under the line to launch, such as the Government's human resources departments and other events can be published on the Internet local news site, So as to enhance the local talent network brand image.

Second: The brand construction under the line

There are a lot of brand-building methods under the line, but how much is to do some investment, such as cooperation with the local talent market, if there is no upfront investment in certain capital, it is difficult to let the local talent market to choose your talent site cooperation, on your website to publish some news and recruitment information. At the same time, talent network can also be organized from a variety of large-scale recruitment organizations to cooperate in the talent Exchange site posted on their own local talent network propaganda, so as to attract users and business concerns.

According to this idea, if there is a local university, it can also be posted in the University of some local talent network slogans, listed in some local talent network settled in the local more well-known enterprises or businesses, so that can attract students ' attention, and become your local talent network potential job source.

When your local talent network has a lot of job users, based on this, you can also target the local enterprise resources for marketing offensive, open the Web site to recruit green channels, free trial recruitment and other promotional methods, so that enterprises to settle into their local talent site, although at this time can not bring profits to the site, However, if there are a large number of high-quality enterprises to settle in, it will help to enhance their website brand awareness.

With sufficient enterprise resources and human resources on its own website, the corresponding profit model will be a lot of, such as cooperation with local enterprises, to help enterprises recruit operators, thereby obtaining a certain amount of human resources, in addition to high-end users can also charge a certain service annuity, and a variety of advertising revenue will follow. When the local talent network has visibility and brand, the rest of you only need to carry out simple maintenance and collect profits on it. This article has spoken English learning http://www.yingyukong.com/webmaster feeds A5 Starting, reprint please specify!