How to stabilize and promote keyword ranking

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This half year has been studying SEO, accepted an E-commerce station, half a year down, mixed. At the beginning of contact, the power is very strong, but also very interested, especially in the past few months to see the rankings continue to rise, the number of keywords, increasing flow, the inner joy is unmatched.

June Baidu earthquake, affected a lot of sites, and my station ranking is still stable, so the SEO began to disagree. In my consciousness, SEO is nothing more than the chain + outside the chain + original content + friendly code. But into the July, the main keyword ranking began to be unstable, first in the Baidu homepage constantly fluctuating, more than a week, began to search the first five page fluctuations. Research for more than a week, more than a week, this situation continues until today, I realized that my understanding of SEO problems.

These two days saw a lot of articles, sorting out the train of thought, got some how to stabilize and promote the idea of keyword ranking, opinion, or have errors, hope everyone corrections. (the title, domain name, server, keyword density, code optimization, etc.) that affect keyword ranking are not discussed in this paper. )

First: The original content of the main key words

After the June Baidu earthquake, the most discussed, is the Baidu ranking mechanism began to draw closer to the user experience. The user experience on the one hand is from the website design, on the other hand is the website content. I am not a art and technical background, in this piece can not give much advice, so from the content of the talk. Before we all know, search engine focus on the original, the original friendly, this is no doubt, but there are many seoer complain, I am each article is original, why the keyword ranking is not high. Previously ranked stable, I have no research on this, the recent ranking fluctuations, after the study that the ranking is not high or will fall, with the original content is closely linked to the main keyword.

The author of the station "Bian extraction nets" subject is Bian stone, the site before most of the articles are also related to stone, basically every article or title, or content, more or less will appear a few times Bian stone. And in April or May or so, dug up two long tail words: Scraping method and the benefits of scraping (the site has sold Bian Stone scrapping board). So every day to update the article began to scraping closer, the article almost no longer appear Bian stone. So, with the present sadness and joy. Hi is, scraping the method stabilized in the first, scraping the benefits in the first three fluctuations. and other about scrapping a lot of keywords, have a good ranking. But SAD is, the main word "Bian stone" and some other related stone, the rankings have problems. The author thinks that after June adjustment, the influence of the content of the website on the ranking has been promoted again. So the author is going to do a work is to increase the stone-related articles of the update, after all, the site is to do stone, Bian stone ranking is the most important. Before perhaps the rankings do up, we can vigorously dig other long tail words, update long tail words of the article. But now Baidu rules change, in the future to update original articles, still need to take the main keyword as the center. In other words, the site must have at least 80% of the content is the main keyword, so the main keyword ranking will be stable and slowly improve.

Second: Strengthen the chain, but to moderate

A moderate chain is important for keyword rankings, as is well known. But how to grasp the degree of the chain, but not everyone is clear. The author personally tested, came to the following conclusions: (1) in the absence of rankings, the spider as the center, all the relevant articles, can do within the chain. The content of the article, directly add the key chain anchor, if the content is not reasonable to appear in the keyword, on the right or below the recommended reading, the relevant reading position plus this article. As long as the entry into this article enough, the weight of the article is naturally high. And the more the number of anchor chain, for the Anchor key keyword ranking also better. For example, I do scraping the method, the article title is "scraping the method has." All related to scraping articles, if the content can appear "scraping method" This word, add links, if the word can not appear, then recommend the article, it will be recommended. (2) When the article has a good ranking, this time must be user-centric, consider the user experience. The article in the chain must be highly relevant, and the link will be the user wants to click. If you do not want to go to the point of this link as a user, then do not add.

Third: The chain is still more and better

Do Seoer know that the low quality of the chain is basically no longer included in the ranking rules, but I believe many people are low quality chain has a misunderstanding, feel that not related to the site posted are low quality, it is not.

The first thing to be concerned about is the relevance of the Web page, not the Web site dependencies. As long as we publish content and to do the outside chain is highly relevant, this chain even if the external chain of medium quality. For example, I publish an article about "Bian Shi" in the A5 advertising area, plus the link of my stone needle station, this outer chain is still effective outside the chain.

The so-called low quality, refers to the unrelated platform in the release of the outside chain irrelevant content. For example, I sent a mobile phone article in A5, and then added a link to my stone. Obviously, this link is a low quality link.

In the relevance of the site hair outside the chain is better, such as A5, such as webmaster stations, the release of the site optimization of the chain, which is certainly the highest quality outside the chain. However, most of the webmaster are to do the business, the relevant platform is basically a competitive relationship, even if the relationship is good, the number is extremely limited. This high quality outside the chain of circumstances, we will be in such as classification platform, forum, etc. to release some of the medium-quality outside the chain. And the more The chain is, the better. As long as the content we send on these platforms is related to our own website. We consider why Baidu know, encyclopedia, library, space and other content complex, but almost any keyword, search home are Baidu product rankings?

Keyword rankings affect a lot of factors, the ranking after a lot of fluctuations, the above is I think the most important relationship, write to share with you. If there is a wrong place, we also hope that we can not hesitate to enlighten, common exchange, collective progress. My qq:285213379.

This article by: Bian extraction net Bian stone http://www.biancui.com/Dream Person Original, reproduced please indicate the source.