How to stabilize keyword ranking skills in the long term

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I believe that many webmaster friends in the process of optimizing the site, there will always be the site's keyword ranking floating, light is not a small float from the first page to the second page, the heavy from the first to dozens of, and even the keyword ranked directly 100, directly back before liberation, do not know whether the webmaster have encountered the above phenomenon , anyway, I have encountered the above phenomenon, then as a good webmaster, how to reduce the ranking of the site keyword floating it? I think this is every webmaster must think of a core problem, we only really solve the keyword ranking floating, can let our website get more profit, So today and you share the actual experience of personal operation, how to better solve the problem of the floating site keywords:

First: Must be clear about the core value of the website

So what is the core value of the site? In fact, I simply think that:

1 can the content provided by our website solve the user's problem?

2 The content of our website to meet the needs of users?

3 Can the content provided by our website provide users with additional value?

So how can we better meet and solve the needs of users and provide additional value? So here we must for our industry, the user's needs, the user's search habits analysis and understanding, only the real grasp of the needs of users, we can better, Targeted to provide high-quality content!

How to analyze the user's search habits and needs? The following methods are commonly used by individuals:

1 We can use our industry's core keywords or the target keyword in Baidu search, see Baidu drop-down box which users often search keywords to collect;

2 Second, we can also see Baidu related search has appeared which users often search keywords, it and drop-down box is the difference between the time of the cycle problem;

3 with some keyword mining tools to query, understand the user more frequently search keywords (such as using Word tools, golden flower tools, are good keyword mining tools)

4 understand the competitor, as the saying goes: "Know the enemy, win", we can understand the competitor's website to understand

Through the above methods, we can be very good to understand what users need, we can find out what the user needs, but also to understand the user more long tail word requirements, so that our entire site around these needs to provide valuable content, coupled with our overall site planning is very good, Then believe that our website comprehensive data will be very good, then the search engine will give us a good long-term site rankings!

Second: We have to learn about the Web site data analysis

A lot of webmaster friends optimize the site, did not realize the importance of the site data analysis, also do not know what the site data need to be analyzed, perhaps for them is more emphasis on today's site IP to how much, in fact this is not very important, So what do we need to know about website data analysis?

1 We need to understand the UV site, not IP, because the UV is our real, real number of visitors;

2 We need to analyze the bounce rate of our website (because the bounce rate of the site can reflect the quality of the site, also can reflect the layout of our website good and bad);

3 We need to analyze the PV capacity of our website (PV volume can also reflect the quality of the site content, also can know our website structure design good);

4 we need to analyze the user to our site access trajectory, because the access trajectory can reflect on our site of interest, in fact this is also reflected in what content for them and no value of the embodiment!

I believe that if we have a regular analysis of the site's data, we can understand what users are valuable to our site, which content is not particularly interested, we can continue to analyze these reasons, so that constantly adjust our website, and improve the content of the site to provide, My current optimization of Chinese calligraphy bar, is often to analyze these, so that regular to adjust the site to achieve more in line with the needs of users, experience, and thus more stable keyword ranking, to the current Chinese practice of all the key keywords in the Baidu home page ranking has stabilized for two months a year, Never appeared down to the second page!

All right, here's how to stabilize keyword ranking techniques for the long term, Chinese practice word bar and everyone to share here, I believe that our site only really clear its value, to provide real satisfaction, solve the user needs of the content, and we continue to adjust the site, I believe that the search engine will give us a good ranking of the site!

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