How to start a business

In the past, the development of the mobile Internet, most of which is to copy the growth of the PC Internet in the past, but now it has more and more qualities have been varied.

In the last two or three years, the entrepreneurial environment has changed a lot.

Three years ago, most people would not change the world of mobile, but we bet with other companies in this area; two years ago, more people saw the potential opportunities in this area; and in the past year, some companies Already got the benefit. At the same time, some challenges, such as the cooling down of the overseas listing market, have made investors more cautious. For example, the involvement of the giant has increased the difficulty of starting a business. However, the growth of overseas listed companies in 2012 is bringing back the confidence of investors. Many domestic start-ups have also reached the monthly income of 10 million yuan. The products with massive users are on the rise.

I am still optimistic about the investment and entrepreneurial environment in 2013. When we come to the Geek Park Innovation Conference next year, more and more entrepreneurs and investors will sit here with a smile.

Mobile Internet 5 trend

The development of mobile Internet, largely in the past, copied the growth of the PC Internet. Today's mobile Internet is like the PC Internet from 2000 to 2002, but it has the characteristics of mobile and its development is even faster. It was 3 to 5 times faster than that of the PC Internet at that time.

The next development of mobile Internet has 5 relatively big trends:

First, the number of mobile internet smart devices can move up to 500 million this year, just as previous PC numbers have grown, which presents tremendous opportunities.

Second, the competition is fiercer and fiercer. Giants, large Internet companies will put more resources into the mobile Internet, while more entrepreneurs are entering, competition for homogenization more intense, to bring others successful case is not enough.

Third, the channel integration. Mobile Internet is a single channel, mainly rely on the application store, the growth of channels No users and products growing faster, which means that the cost of getting traffic is increasing, I believe there will be a few next brand channel, and traffic And channel operations will be more refined, rather than the previous one-time download.

Fourth, the improvement of monetization. The virtual currency model has basically matured in the gaming industry, and we're gratified that some non-gaming monetization models have evolved faster than expected with the advent of millions of mobile apps, and some international brands are already willing to launch mobile ads It's

Fifth, data-based business. Regardless of where our innovative ideas come from, they are essentially the elite entrepreneurship process, beginning with small-scale operations and then analyzing user needs in the process. However, in the era of big data, entrepreneurs can find the direction of entrepreneurship by mining the existing needs of the public data.

What areas suitable for business?

Although there are already brand advertisers willing to launch mobile advertising, the development of mobile advertising is not as pessimistic as we originally expected, but it is still not suitable for relying on advertising for mobile Internet startups. Products that rely on advertising to make money require huge amounts of users, and if there are so many users, there is no need to worry about not getting the money.

Now it seems that the entrepreneurial opportunities for a bigger social platform is actually less because there are already several big platforms already in existence. However, small companies can rely on these platforms to quickly obtain users, such as the pops that we invest, and we should regard the large platforms as the channels for acquiring markets and users. On the other hand, social platforms may have entrepreneurial opportunities in some narrow verticals.

This year, we may see a breakthrough in the field of O2O. Such breakthroughs may take place in industries with particularly high value-added opportunities such as tourism, or in other traditional areas where the mobile Internet can change, such as taxiing, ordering and even marketing, and there is no need to worry too much about the involvement of giants in these areas. If anyone has these areas of expertise or user source, is worth exploring.

Enterprise-level applications are also important. More publicly-funded companies are developing enterprise-level applications than developing consumer-level applications. Today, the development of mobile Internet, cloud computing, big data will bring some opportunities to break the previous domestic companies do not want to, do not like to pay the situation? I am sure, in 5-7 years later, China will have a lot of Enterprise application entrepreneur.

Entrepreneurs to give up, investors decentralization

While we all know that only one out of 100 entrepreneurs may be successful, all entrepreneurs will consider themselves within that 1%. However, some time after entrepreneurship, they will find the gap between ideal and reality. This gap caused, on the one hand, is due to their optimism and confidence, on the other hand comes from the industry to think immature. The industry is changing so fast that smart people will have many new ideas. Should these ideas be abandoned? This mentality in fact brings many challenges.

What we did the most in the past year was to help entrepreneurs cut their projects and to give up is actually what they must possess. For entrepreneurs, we must have a peaceful attitude, be good at adjustment, persistence and maintenance are not a concept, when they find the wrong direction, we must resolutely make adjustments. When indicators are not reached, they need to be calmly evaluated, ask themselves strictly why they have not reached the target, and at the same time make very strict demands on their own execution.

In the choice of investors, entrepreneurs should first be very clear about what they want, what is lacking. Too many entrepreneurs think they only need money, and others are value added, but when they get the money, they often find that no one is going to help him to correct them when he is in the wrong course. So money is not the only demand, nor the most important need. If he thinks he has inadequate management experience, then he should look for a strong investor to help improve the team.

On the other hand, investors, like entrepreneurs, must also find a balance between persistence and giving up. Often know a lot of VC will tell entrepreneurs how to do, I think good investors are those who can provide value-added services and know how to delegate power, both parties respect each other, which is very important thing.

Cross-screen areas have the opportunity and pitfalls

From smartphones to tablets, the mobile Internet has risen. Everyone is wondering, the next wave will happen in the field of television? Multi-screen will have much chance? We have many reasons for optimism, there are many reasons pessimistic.

The reason for optimism is simple. PC more, the rise of the Internet, more smart phones, the birth of the mobile platform, and now big-screen TV is also up, intelligent or super-TV opportunities must be enormous. Like mobile phones and PCs, TVs are also networked. In addition, the TV screen has its own features. It has a very standard video experience that lets you watch any movie or TV series. It's also a home entertainment for many people Environment, these are a good direction of development.

The pessimistic reason is that we may face many pitfalls. If PC Internet companies to do, may think too much to do a tool; if the mobile Internet company to do, may apply too much mobile development experience; and if TV manufacturers to do, they may fall into the remote control Control everything in mind. TV and mobile phones have great differences, it is family, multiplayer, light interactive entertainment equipment. At the same time, there are other challenges that need to be addressed. For example, young people nowadays do not watch TV very much. How to get them back to the TV screen, such as how to solve the cost of content beyond manufacturing costs, and finally the problems of policy regulation? .

In any case, we are very optimistic about this area. My personal opinion is that Apple rewrites the mobile phone industry with the iPhone and I believe it will rewrite the TV industry with Apple TV. Apple TV may have the perfect startling experience, and as soon as it becomes popular, other companies can follow up quickly. An industry giants move will print an industry.

C2C (Copy To China) model has died, China's Internet young people should be used in what way to better business? WeChat, Weibo, YY, we can learn several things: First, innovation is necessary, But you do not have to innovate in every place, you can get inspiration from other places, and then combine; second, we must give top priority to user needs, technology is not to find solution, but the user's "sore spot" Third, the use of data mining needs, not just racking our brains. This is the product manager most need to understand the 3 ways.